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摩拜单车携手迪士尼 推出限定版米奇米妮单车

2017-08-15 14:13:38   央广网

摩拜单车携手迪士尼 推出限定版米奇米妮单车

央广网上海8月15日消息(记者周洪 林馥榆)8月15日,一批“戴蝴蝶结”的摩拜单车出现在上海街头。原来这是摩拜单车携手迪士尼商店特别定制的米奇米妮单车。这不仅是迪士尼商店首次与共享单车合作,也是摩拜单车首次为迪士尼经典形象设计涂装车。

此次迪士尼商店与摩拜单车强强联手,首次将迪士尼经典形象米奇米妮作为主角,对摩拜单车进行定制涂装,开启线上线下跨界营销新玩法,为城市增添梦幻“骑”遇风景线,掀起魔都骑行新浪潮。

据悉,此次首批投放的限定版摩拜单车将分为“米奇车”、“米妮车”两款情侣单车,并将现身上海热门商圈。车身由迪士尼设计师独家设计,在摩拜经典版与轻骑版两大车型的基础上进行特别涂装:米奇米妮眨眼俏皮灵动,经典可爱的表情随着车轮转动,传递运动的快乐能量;车头车尾米奇头像的反光片闪烁光芒,从细节优化骑行体验,为夜间骑行安全提供更多警示和保障;“米妮车”为女性用户量身打造,车头童趣大蝴蝶结优雅可爱,成为城市街拍最“高颜值”的伙伴。

摩拜单车携手迪士尼 推出限定版米奇米妮单车

除了线下投放限定版单车外,摩拜单车APP内的车辆图标也将在华东多个城市点亮为米奇米妮头像,带动用户全城展开一场线上线下的奇妙相遇。

作为迪士尼经典形象,米奇与米妮也是全世界家喻户晓的一对情侣。米奇米妮亲切的性格和丰富的情感为人们所钟爱和信任,为无数人带来欢笑,也使他们成为史上最受欢迎的迪士尼经典形象。

摩拜单车携手迪士尼 推出限定版米奇米妮单车

据悉,摩拜单车已在全球5个国家160个城市投放超过700万辆智能共享单车,注册用户量超过1亿,每天提供超过2500万次出行服务。

而当米奇米妮邂逅摩拜单车,米奇米妮随和、快乐的天性与充满想象力的形象也助力摩拜单车传递低碳出行的理念,带动更多人加入骑行队伍,为摩拜用户带来更多互动玩法。

摩拜单车携手迪士尼 推出限定版米奇米妮单车

在米奇米妮定制单车诞生之前,摩拜单车携手CCTV2,在全国超过150个城市投放“厉害了我的国”定制版单车,为城市增添一道流动的风景线,并为祖国的繁荣昌盛喝彩。

未来,摩拜单车期待更多有想法有创意有激情的企业跨界合作,共同携手让城市更美好。

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