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摩拜单车成为第二季度最热门微信小程序

2017-08-14 16:51:42   中国青年网

中新网8月14日电 8月14日,国内权威微信小程序统计平台阿拉丁近日发布《2017年Q2小程序指数榜单》,摩拜单车高居榜首,成为第二季度最热门微信小程序。

本榜单是国内首份专门针对微信小程序的榜单,备受各界关注。阿拉丁小程序指数由首家小程序统计平台阿拉丁基于海量数据、企业调研走访和专家建议综合算出,旨在以数据结果动态展示小程序商业价值落地进程。

今年1月,摩拜单车开通微信小程序,成为首批入驻的企业之一;2月底,摩拜单车开通微信“扫一扫”、调起小程序解锁的新能力,使用流程更加简洁,用户体验进一步提升;4月,摩拜单车全面接入微信,在微信钱包页面享有专属入口,并获得“小红点”推荐,双方战略合作向纵深扩展。

此外,摩拜单车近期推出“新用户免押金试骑”活动。用户通过微信小程序注册后,无需缴纳押金即可享受每周5次的免费试骑,全国超过150个城市均可享受这一福利;用户亦可选择缴纳押金,领取免费骑行月卡。

作为最重要的战略合作伙伴之一,微信对于摩拜单车的资源扶持取得了显著效果:在全民接入微信后,摩拜单车月活跃用户量环比增速超过200%,近半数新增注册用户来自小程序入口。与此同时,摩拜单车的快速成长也带动了整个小程序生态圈的蓬勃发展。

摩拜单车目前已在全球超过160个城市投放超过650万辆智能共享单车,注册用户量超过1亿,每天提供2500万次骑行。每天产生超过20TB的精准出行大数据。

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