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“自行车第一镇”遇共享单车洗牌:货没发公司就倒了

2017-09-06 02:55:59   新京报

小城市是其他企业的避风港?

随着国内一线城市出台限投令,二三线梯队的共享单车品牌几乎放弃一线城市,将核心市场放在二三线城市,甚至布局四五线城市。

Hellobike在运营之初就定位二三线城市;小鸣单车先是在一二线城市投放,之后转向四五线城市作为主战场。“我们要比Hellobike更加下沉,他们可能还是一些三线城市,我们要下沉到四五线城市乃至县级地区。”小鸣单车创始人陈宇莹说。

9月4日,福州一家共享单车企业运营人员陈先生告诉记者,虽然福州的共享单车品牌很多,但是摩拜单车与ofo小黄车依旧占主流。他介绍,判断一个城市的单车容纳量能达到多少,用常住人口的数量除以150-200是比较科学的方法。以福州为例,常住人口近800万人,全市也就需要4万辆左右,但福州的共享单车已达20万辆,远远超过了城市的容纳量。

新京报记者此前调查发现,一些共享单车品牌宣称有高额的收益回报,用加盟的模式吸引众多四五线城市的中小投资者入局共享单车。但现实情况并不乐观。山西的一位加盟商投资50万元,在当地投放了500辆共享单车,但在试运营仅一个月后,却提出将手上的共享单车转手给加盟商,即便他一直声称共享单车前景巨大,自己现在每天都有三五百元的收入。

中小城市的共享单车使用频率如何?家住河南鹤壁的王峰称,“大家大多都是游玩的时候,在河边骑骑,一般不会当成依赖的交通工具。”云南大理的何青也告诉记者:“三四线城市的非机动车道要么没有,要么总是被机动车占道,有点无路可走的感觉,所以大家的使用率不高,就算是骑车也都是去玩,骑着去上班的应该很少。”

丁道师强调,共享单车的出现是为解决北上广深大城市最后一公里的出行问题,而中小城市人口密度较低,如果投放该区域,是极低效率的商业产出。未来共享单车的战场还是在大城市。

责任编辑:穆启春 CN063
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