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“走出去”对中企是挑战也是机遇
处理好劳资关系是企业出海必修课。一方面中国企业要谋求更好地与劳方、与当地社区等各方面进行沟通,寻求被理解,努力消除文化沟通中的误区和随之而来的有色眼镜。另一方面,中企在处理各种问题过程中按规范做事,妥善解决劳工、环保等问题,也有利于提高公司治理能力,使得经营和管理进一步规范化。
“走出去”对中国企业既是挑战也是机遇,在海外市场企业可能会遭遇来自经营理念、文化差异等种种“水土不服”,企业也会暴露出难以把握商业规则、对可能遭遇的困难估计不足、资金管理能力有限、创新与人才瓶颈等多重短板。但这并不能阻碍企业“走出去”的步伐,遇到问题,解决问题一贯是中国企业的优良传统。企业在实现自身的发展和转型升级、走出国门参与国际竞争与合作的同时,也为提升中国对外开放水平、实现从对外投资大国到投资强国的跨越、推动中国经济同世界经济深度融合、最终实现“一带一路”建设的宏伟目标做出贡献。
总结前面几十年中国企业“走出去”的经验教训可以发现,在执层面上企业可以在进入目标国市场前先做好可行性研究与尽职调查,全面了解投融资环境,在决定投资后更要注重财务管理,降低税务和汇兑风险,同时加强法律风险防范,塑造企业健康形象,加强交流,承担社会责任,维护好公共关系。此外企业还需不断提高自身竞争力,制定清晰的海外发展战略,积极建立国际产业价值链。通过在这些方面发力,有助于中国企业在激烈的国际市场竞争中占领高点。
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