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皮海洲:佣金监管不能开历史倒车
2017-09-25 08:01:53 中国经济网
其实佣金战的存在,并不是坏事,它甚至是一件好事。
首先,它明显是有利于保护投资者利益的。比如,经过佣金大战,券商收取的佣金从原来的千三降到了万三、万二,投资者进行股票交易的成本明显降低,这无疑是对投资者利益的一种保护。
其次,佣金战的存在,也倒逼券商的发展。这种发展主要表现在两个方面:一是倒逼券商提高服务水平。因为就佣金战来说,券商要想在佣金战中处于有利地位,要么就降低佣金,要么就提高服务水平,以达到维持较高佣金水平的目的。在佣金战中,既不想降低佣金,又不想提高服务水平,这显然是行不通的。二是倒逼券商发展互联网证券。因为在佣金大幅降低的情况下,实体门店的经营在成本上不具备优势。而要适应低佣金的需要,券商就必须重视互联网证券的发展。实际上,最近券商互联网证券的发展就是券商佣金战的产物。因此,券商佣金战推动了互联网证券的发展。
正因如此,对于券商佣金战,市场有必要给予积极评价,同时允许其继续存在下去,而不是试图通过开历史倒车的方式来终结佣金战。在这个问题上,中证协不应成为保护落后的力量,而是应进一步顺应市场的发展。就此而论,这次专题座谈会并没有形成统一的佣金价格底线,算是一个明智的选择。从券商的角度来说,佣金战固然给券商带来了生存压力,但它更是券商发展的推动力量。作为券商来说,更应重视服务质量的改善,重视投资理财能力的提高。毕竟对于投资者来说,优质的服务与高水平的投资咨询,远比偏低的佣金价格更重要,这也就给了券商在佣金战中立于不败的选择机会。
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