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传统家居大卖场遭遇颠覆者 购买大家具竟从消费变投资
2017-09-25 07:31:53 中国经济网
对此,有分析人士指出,按照3万元消费额计算,如果月均获得奖励2000元,年化收益率为80%。这种消费行为的回报率,已超出了很多投资行为。
据赵启明透露,从去年年底启动至今,“生活家”在北京、武汉、厦门已有200多家,目前正在大举向全国范围拓展。“我们已成交的用户中有40%是愿意成为‘生活家’的,其中有50%是能通过我们审核的,审核的标准主要是地理位置、家居组合搭配等”。
巨大成本优势
打动投资方
在赵启明看来,除了用户在‘生活家’的体验更好之外,最能刺激用户下单的还是价格因素,由于减少了红星美凯龙等第三方卖场的“盘剥”,同样产品在“我在家”平台上的销售价格仅有卖场的1/2甚至是1/3。
赵启明透露:“有负责投资的同事去尽调时,进到我们的一个‘生活家’,看到沙发跟他的一模一样,他买的是两万多,一问‘生活家’说是7000多元买的,然后他就崩溃了,一出门就跟徐新说这个项目我们一定要投,因为这个成本优势实在是太大了。徐新是一个很敬业的投资人,每个项目都会亲自去尽调。她亲自去‘生活家’尽调的时候,一看那个餐桌觉得眼熟,后来想起是她香港办公室的餐桌,一问价格,是她买的价格的不到1/2”,赵启明透露,“我们是去年12月底开始与今日资本接触的,那时美元基金都准备年会、圣诞节了。当时跟徐新聊完,她觉得这个项目特别好,就把整个公司在香港订好酒店、机票的年会都取消了,然后带着团队过来尽调,把这个项目做了”。
在O2O领域,上门服务的安全问题也是一个重要考量。对此,赵启明表示:我以前做过刑事案件律师,清楚在这个模式下犯罪是很不符合犯罪心理学的,因为我们整个预约流程是非常严格的,包括拍照、身份证、人数等等,后台会留有大量痕迹,犯罪成本太高。而且我们也正在筹备给‘生活家’买财产和人身保险。
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