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作为此次双创周上为数不多的创意服务类企业,来自天津的艺点意创公司有两个数据值得探究:4年时间,年服务客户从2000家增长至30000家,但是公司员工仅200人;2017年,预计年服务客户将达到50000家,公司员工仅增长100人。
董事长巩书亮告诉记者,这要归功于“共享创意”的模式。传统意义上的“共享”主要是有某一具体资源或者产品——比如孵化器是“共享空间”,滴滴、Uber共享的是闲置的“汽车资源”。而公司瞄准的是“闲置的设计师”——比如在家里备孕的“准妈妈”,她能通过艺点共享自己的盈余时间。这种“想象力共享”是“凭空创造出某一产品”,这个过程中参与产品设计过程的既有传统意义上的设计师,也可能有消费者,甚至是供应链企业。
无论云制造还是“共享创意”,借的都是消费升级和“中国制造2025”的东风。巩书亮认为,在制造业发达的中国,未来一定会从中国制造走向中国创造,差异化产品、具有品牌元素的产品将成为未来方向,这意味着目前要更好地挖掘用户的差异化需求,将制造力变现。
双创周在上海 “中国智造”弯道超车的机会是这个领域
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