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共享单车过度投放调查:爆发式发展过后遭遇瓶颈

2017-09-15 07:11:47   中国经济网

ofo创始人兼CEO戴威在9月8日表示,“现在北京、上海等很多城市出了限制共享单车投放的规定,其实我觉得是合理的。因为在前期比较充分竞争的市场环境下,北京、上海这样的城市自行车投入比较多,接下来企业和政府应该一起找到一个合理的投放量,保证市民出行的同时,不给公共资源带来太大的困扰。”

ofo媒介经理李鸥在接受《证券日报》记者采访时表示,我们认为在部分城市禁投新车是促进共享单车规范健康发展的举措。目前,ofo小黄车配备专门运维团队,政策颁布后,还会在重点区域增加运维人员,对线下车辆进行网格化管理,建设“线上+线下”融合的运维团队,保障北京市道路整洁。

此外,她还表示,ofo已具备电子围栏相关技术条件,并配合相关部门完成相关接口调试工作和备案工作。目前,ofo小黄车在北京市通州、东城区、西城区进行了满足试点条件的单车投放。

《证券日报》记者也曾试图向摩拜了解相关情况。不过记者多次拨打客服热线,均无法接通人工电话。不过,摩拜单车曾公开表示,会全力支持配合暂停新增投放的决定,积极参与相关停放区设置技术导则、服务规范的制定及监管与服务平台的建设,及时处置乱停乱放、车辆淤积等情况。

单车企业需谋求新的突破

面对多座城市停止新增投放这样的大环境,共享单车企业也在谋求着新的发展机遇。

据了解,作为共享单车行业的两巨头——ofo和摩拜,正在积极的进行海外布局,将战场延伸到了海外。

ofo媒介经理李鸥表示,ofo会继续提高用户体验,进一步精细化运营,提高服务质量,向三线城市下沉,同时继续走全球化战略。2017年底,ofo小黄车计划投放2000万辆车,服务全球200个城市,进入20个国家和地区。

8月27日,ofo宣布进入奥地利维也纳。8月30日,摩拜登入泰国,在曼谷率先运营。如今,在新加坡、日本、意大利、英国、马来西亚等国家,都能看到中国共享单车的身影。在国内正火的共享单车们,会否在海外遭遇“水土不服”,还有待考验。

除了海外布局,还有一些共享单车企业,尤其是一些中小企业,正在把目光投向三四线,甚至四五线城市。早前陷入押金难退窘境的小鸣单车,就在进行战略转型。

据媒体报道,在今年年底,小鸣单车将推出上海、杭州、广州、深圳等一线城市,进入50个三四五线城市,预计投放量将达到50万辆。

互联网分析师于斌在接受《证券日报》记者采访时也表示,目前,一、二线的共享单车竞争非常激烈,单车投放量非常大,已经趋于饱和。多家共享单车品牌进行这样的渠道下沉,第一是解决三、四、五线城市的用车需求,第二是增大整个共享单车的市场。第三是加强对品牌的认知。

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