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稻香村、华美瞄准中秋电商市场 双双签约京东超市
2017-09-11 15:07:39 中国经济网
产品方面,华美在京东由最初的十几个单品发展到如今的60多个,同时产品线也在不断优化提升。在物流侧供货配货能力方面,双方正在积极沟通协同仓的落地工作,而在大数据方面,双方从研究消费者数据到共同研发产品,让出品更精准、更畅销。
本次签约,双方建立了深层次的战略合作伙伴关系。根据协议,在大数据方面,华美与京东超市将就京东消费者购物习性等各方面开展广泛的合作,在满足新型消费群体需求的基础上,双方将在华美糕点的创新研发、新品共创方面开展合作,并在未来打造更多属于京东超市专属的华美糕点产品。在大型促销活动合作中,华美就优质货源、促销力度、市场投放等方面将给予京东超市优先支持,更好地落实双方在重点大促的合作深度。未来,华美还将依托京东“超级系列活动”、“东联计划”、“品牌定制营销”等合作,实现销量和品牌的双提升,助推在京东未来三年完成20亿元销售目标。
除了签约合作外,华美还宣布将在今年中秋节重点发力京东平台,针对去年的爆款月饼从包装到内配进行全面升级,并将打造京东超市独家发售的定制产品,进一步强化其在京东平台上的竞争力。
对此,业内人士评析,本次稻香村、华美两大食品巨头赶在中秋前夕与京东超市签约,进一步印证了京东超市良好的销售前景与平台影响力。未来随着多方关系的合作深化,京东超市将与品牌方有效实现在资源、数据、用户等多个维度的优势互补,进一步为消费者带来优质的购物体验,抢得更多先机和市场。
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