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奶粉注册大限仅剩3月 目前审批量不足1/4

2017-09-11 08:52:41   中国经济网

获批乳企发力抢食市场

一个不争的事实是,在乳企未获得品牌注册前,经销商也在观望,因此,获得注册对于企业和经销商而言意义重大。

因为经过1年多时间的准备,企业付出的不仅仅是时间成本,还需应对市场上经销商对品牌的选择问题,在配方注册未获批之前,一切都是未知数,因此,获得配方注册关系着企业的未来命运。

按照业内专家的估算,此次注册制完成后,国内奶粉市场将有大量的品牌退出市场,腾出约150亿元的市场份额,而获得婴幼儿配方乳粉注册的企业,都在积极布局,试图抢食这块巨大的蛋糕。

上半年业绩巨亏的贝因美,在获得奶粉注册后,曾多次发布签约公告,根据其公布的数据,截至目前,贝因美已经签约23亿元。

而据君乐宝奶粉事业部负责人刘森淼对本报记者表示,在其获得奶粉配方注册后,某单品一个月的销售额与上月相比增加了4倍。

进入中国市场24年的美赞臣,公司旗下的安儿宝、铂睿和蓝臻三个品牌九个配方获得首批注册。

对此,美赞臣大中华区副总裁顾磊接受《证券日报》记者采访时表示,目前,美赞臣公司已经组织内部专业力量,按所批准的配方和标签组织生产,希望在注册制实施后尽快向长期以来信赖和支持美赞臣产品的中国妈妈提供注册产品。

在顾磊看来,从监管端来看,中国进入配方注册时代,对婴幼儿配方乳粉的监管走到了世界前列,这在全球范围内都是一项开创性的工作,使得市场实现了由数量向质量的转化。

同样,目前获得配方注册数量最多的蒙牛雅士利,也在积极布局中。雅士利集团公共事务与法规中心副总经理朱国刚向《证券日报》记者表示,随着配方注册清单陆续出炉,乳品市场将向已经完成注册的品牌倾斜,行业的洗牌将加速。

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