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龙湖地产扩张长租公寓 三年内不考虑盈利
2017-09-05 07:17:17 中国经济网
红璞公寓总经理兼集团副总裁甘伟曾向记者表示,对于集中式公寓来说,可以说是重资产运营,需要改造整栋楼,前期投入高;另外,回收周期长,“我们测算回收周期一般在4年至4年半时间”。当然,轻资产项目盈利周期可能相对较短,但即使客户为B端,盈利可能也需要两年半到三年的时间。
对此,龙湖集团副总裁兼北京公司总经理宋海林表示:“龙湖要做的不是简单的长租公寓,而是基于优化城市功能,区域’职住’平衡为理念,联合天街、一展空间和冠寓,打造1+1+1>3的微生态生命体”。
同时,韩石也表示,集团对于长租公寓板块,目前更关注如何把产品做好,三年内并没有盈利考核。
据记者了解,9月2日,北京酒仙桥冠寓开业,这是龙湖在一线城市的首个冠寓项目,但从在成都和重庆先行开业的冠寓来看,试运营的两个月内出租率已经超过95%。韩石表示,从硬件的设计及施工上,龙湖的长租公寓精确到毫米级的尺度;从软件管理上,借助手机移动端实施科技化管理。
借助精细化管理和成本控制优势,韩石表示,龙湖的轻资产冠寓项目,预计毛利率将达到35%,而重资产冠寓项目毛利率将达到70%以上。
显然,总体来看,这一毛利率水平要高于开发地产项目的平均毛利率水平,或许这也是目前行业有三分之一房企进入这一市场的动因。此外,在高达5.3万亿元的房地产服务市场中,至今尚未产生千亿元市值的公司,可见资产管理整体仍是一座尚待发掘的金矿。
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