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“从炒概念到讲规律,并购重组要回归实体经济,支持文化企业做强产品和服务。”魏鹏举指出,“这三家文化央企的重组将是一个良好的示范,有利于在工艺美术品生产、艺术品经营与拍卖服务等方面整合资源,做强文化产业的实体经济,形成新的市场竞争力。”
扩大中国文化影响力
连续九届入选全国文化企业30强,保利文化已站在中国文化企业第一方阵,此次中轻集团和中国工艺整体并入保利集团,无疑将增强保利的文化实力。“这表明,国家对保利文化的期望不仅仅是国内领先,还希望保利文化成为国际领先的文化企业,扩大中国文化在世界舞台的影响力。”中国社会科学院文化研究中心国际部副主任孙茹茹说。
不满足于国内旗舰的光环,要对标世界级文化航母。孙茹茹说:“和自己比,我们在进步。但和迪士尼、维亚康姆、新闻集团、兰登书屋等国际知名文化企业相比,我们的差距不小。只有看到差距,才能找到前进的方向和动力。”
“工艺品一直是中国的传统出口产品,制作精美且成本低,能符合潮流,所以在欧美一直有广阔市场。”文化部中国文化科技研究所副研究员许立勇介绍,2016年工艺美术行业规模以上企业主营业务收入约10874亿元,比上年同期增长2.88%,约占2016年全国规模以上文化及相关产业主营业务收入的八分之一。2016年全国工艺美术行业主要商品海关出口总额为318.87亿美元,比去年同期减少24.2%。通过这次重组,实现广泛互补,提升发展质量,将进一步增强保利集团在文化艺术品生产经营、进出口贸易、艺术品现货交易等领域的业务规模,拓展经营领域,推动其向世界级的文化航母迈进。
《光明日报》( 2017年08月30日 07版)
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