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给七夕加点文化味

2017-08-30 05:51:48   中国青年网

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刚刚过去的七夕节似乎和往年没多大区别。街上的玫瑰花涨价了,巧克力店发挥了存量优势,朋友圈依然在秀恩爱,满屏尽刷情人语……不管是异地恋还是单相思,礼物似乎成了七夕不可或缺的元素。过节,给爱人发一个“520”的大红包像个既定任务。这虽然早已不是什么创意,但若在“说说”中配图秀出,绝对可以收获最多的点赞数。

而今,在很多人眼里,礼物成了浪漫的载体。很多恋人都在期待对方能有所表示,能给自己带来不逊于他人的惊喜。因此,七夕这个节日越来越成为脱单的吉日、商家的盛宴。因为商人的存在,这个节日会像闹钟一样存在于人们的心里。一如圣诞节、“光棍节”,商家都在制造浪漫,并以浪漫之名行促销之实。商家以节日概念做营利文章,他们善于抓住人们的心理,在羊群从众效应中赚得盆满钵满。这就是浪漫经济。

其实,七夕之夜“爱情”当道,来点物质表达,本无可厚非。可问题是,如果每逢七夕,人们总习惯把浪漫与消费嫁接,只记得跟风秀恩爱,那么七夕节的文化味道就会越来越淡。事实上,七夕节在我国有久远的历史。在近两千年的时间里,它形成了很多独特的民俗文化。比如,“七夕”除了牛郎织女的爱情故事之外,还有一个很重要的内容就是“乞巧”,就是祈求心灵手巧。从宋朝的记载来看,人们对“乞巧节”的准备从七月初就会开始,它是当时一个非常盛大的节日。

浪漫经济充满着物质味。与传统的七夕相比,现在的七夕少了些文化味。玫瑰花固然代表着浪漫,巧克力固然能够表达心声,但如果每年只有这些,爱情生活必然会形式化。爱情要恒长久,是需要经营维护的。这需要仪式感,更需要饱满有品位的内核。传统节日和时尚元素的融合是个好事,但好事应该有个性,而不该只取形式感。因此,不妨给七夕加点文化的魅力。比如,给自己爱的人写一首诗或者一封信,再比如,和自己的孩子谈论七夕文化。这些都是我们可以做的浪漫之事。

毕竟,很多很多的时间,才能形成一点点历史;很多很多的历史,才能产生一点点文化;很多很多的文化,才能培养一点点传统;很多很多的传统才能造就一个国度的特有文明。如果传统文化被商业力量肢解,那将是一件非常可怕的事情。文化是一个民族的灵魂和血脉,是一个民族的集体记忆和精神家园。节日作为中国传统文化的重要组成部分,尤其需要我们以呵护内核的方式去热爱。

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