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中国金茂立足城市人文思考 推动产品革新换代

2017-08-31 15:06:29   央广网

此外,金茂中欧国际城还打造了“大城中的游乐园”金茂十五悦。园区占地面积近3万平方米,按功能划分为树屋区、马场区、游戏区、景观区四大部分。包含勇者马场、迷你高尔夫练习场、射箭场、神秘树屋、活力草坪、索拓吊桥、雕塑展示等项目。园区以英式马术为主题,打造集马术教学、娱乐休闲、休闲游玩等综合功能于一体,倡导运动、健康、活力、积极向上的生活态度的全龄生活乐园。

在产品自身的打造上,金茂力求用高品质产品回馈万千家庭,从产品本身出发,既注重打造适合孩童的成长乐园也提供强大的品质保障。关注孩童健康的金茂项目比比皆是,在大宁金茂府建设中,金茂对孩子用心之至,秋千架、童车泊位、攀岩、跳房子、沙坑等这些在上海市区住宅项目里弥足珍贵的硬件设施,金茂府不仅条件完善,而且还设计的巧妙至极。儿童乐园引进了北欧芬兰进口品牌“LAPPSET”,整个区域配有塑胶地面,所有器材在环保、安全等方面,均做到充分考虑,整个社区还有四座主题园林供孩子们嬉戏玩耍。

把人文关怀嫁接到产品之中,金茂的这种人文关怀无不渗透在“U18成长社区”和大宁金茂府等产品的每一个角落。

  立足城市人文思考,彰显城市运营本色

对于城市家庭来说,除了住宅本身品质外,教育配套是家长们最为关心的一个要素之一。缺乏优质的教育配套,不少家长们只能忍痛追逐那些天价学区房,切肤之痛他们深有体味。因此,一些能够提供优质教育配套服务的社区往往能获得家长的青睐。

作为有着十多年城市运营经验的金茂来说,其一方面能够为千万家庭打造高品质的健康科技化住宅,另一方面,凭借强大的资源整合和城市运营能力可以引入最优教育资源,照顾客户子女全周期发展,给他们营造良好的家庭环境和教育氛围。

2011年起,金茂先后打造出北京广渠金茂府小学、长沙梅溪湖实验小学和青岛金茂湾幼儿园等绿色学校。在长沙梅溪湖项目建设之时,金茂相继引进了长沙梅溪湖实验小学等多所优质学校,如今的梅溪湖已经成为长沙市乃至全省教育高地。此外,金茂还在广渠金茂府项目中引进了北京地区名校北京第二实验小学,并追加超过2000余万元的投入,打造“LEED-SCHOOL”铂金级认证。

前不久中国金茂在港上市十周年的发布会上,中国金茂总裁李从瑞表示,基于城市发展和客户的需求升级,当前中国金茂聚焦在大文化、大健康、大科技三个方面。中国金茂所到之处,必须改善这里的生活,同时要为当地人们提供更好的生活体验。而金茂的种种实践,正是以教育等配套的打造为落脚点,不懈地探索改善城市人居生活的道路。

据了解,通过本次“金彩中国”活动,金茂还有针对性地开展了府系产品2.0的相关调研,为未来的产品升级所带来新的场景革命进行了有益铺垫。

未来,基于这些大数据以及活动所带来的产品升级理念,中国金茂将紧紧贴合客户需求,持续探索,把更多的人文关怀融入城市,进而推动产品革新换代。在“府、悦、墅”多元产品线的带动下,金茂将以区域标杆产品为引导,通过产品升级所释放的无限活力,持续高效的为客户输出多元化产品,赋力城市新生,开创产品时代新纪元。

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