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中广天择毛利率滑坡 去年现金流为负业绩揠苗助长?

2017-08-25 07:31:12   中国经济网

截止2017年6月29日,公司已累计收回2016年末应收账款6,566.07万元,回款比例为52.44%。

公司表示,公司对应收账款执行严格的管理、监督、催收、考核政策,对于部分欠款金额较大的客户,公司已采取积极的催收措施,且该部分客户主要系国有控股单位以及部分大型民营传媒企业,应收账款可回收风险相对较小。但若个别客户出现资信状况恶化、现金流紧张、资金支付困难等不利情形,仍将可能给公司带来呆坏账风险,对本公司的现金流和资金周转产生不利影响。

公司2016年末应收账款余额中包括对海尧公司1,400万元应收账款,公司已按照应收账款余额与预计可回收金额的差额计提了884.80万元坏账准备。2017年6月公司与海尧公司签订《和解协议书》,海尧公司一次性支付项目合作款875万元作为双方关于涉案争议的全部及最终的解决方案。2017年6月,公司已收到上述875万元合作款,对海尧公司应收账款净值已全部收回。

招股书显示,中广天择坏账计提比例低于行业均值。公司1年以内和1-2年的应收账款坏账计提比例分别为3%和10%,行业平均比例为3.50%和13.75%;2-3年、3-4年、4-5年的坏账计提比例为20%、40%、60%,行业平均比例为33.75%、85.00%、90.00%;5年以上的计提比例为100%,与同行业一致。

2012年至2016年,中广天择存货账面金额分别为367.32万元、1,158.49万元、2,792.41万元、3,532.92万元、2,600.99万元,占流动资产的比例分别为2.23%、6.20%、17.92%、21.12%、10.25%。存货周转率分别为29.66、16.94、6.55、6.55、11.29。

公司表示,公司的存货以正在拍摄制作的视频节目、自制节目的版权和外购电视剧播映权为主,由于大型季播类节目制作周期较长,单个项目金额较大,随着公司大型季播类节目数量的逐步扩大,报告期内,公司存货余额快速增长。

报告期内,公司存货余额增长较快,主要系由于随着公司业务规模的扩大,处于制作过程中的在产品数量增加;报告期内公司推出多档大型定制类季播节目,单项合同金额较大,且制作周期较长;2014年,公司发力电视剧播映权运营业务,外购电视剧播映权金额有所上升。

 制作成本上升毛利率下滑低于行业均值

2012年至2016年,中广天择综合毛利率分别为为23.07%、31.52%、32.74%、28.26%和23.54%,主营业务毛利率分别为23.16%、31.68%、32.91%、28.33%、23.55%。

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