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中广天择毛利率滑坡 去年现金流为负业绩揠苗助长?

2017-08-25 07:31:12   中国经济网

中广天择综合毛利率低于行业均值。2014年至2016年,同行业可比公司综合毛利率平均值分别为30.58%、32.23%、32.73%。

近几年来,演职人员劳务报酬、场景、道具、租赁费用、剧本费用等视频节目相关制作费用不断上升;同时,为适应市场竞争的需要,赢得高收视率,制作机构陆续开展大型节目及精品视频内容的投资制作,主动加大投入以提升作品质量,导致制作成本上升。上述因素导致公司大型节目制作成本上升,毛利率下降。公司存在着制作成本继续上升的风险。

2012年至2016年,中广天择营业成本为14,699.89万元、12,921.51万元、12,948.17万元、20,714.01万元和34,619.83万元。报告期内,公司主营业务成本主要以视频节目及相关服务的成本为主,占比均在80%以上。

2012年至2016年,中广天择期间费用金额分别为3,108.37万元、2,812.72万元、3,584.63万元、5,088.39万元、5,898.22万元。

2014年、2015年和2016年度,公司的销售费用分别为1,263.53万元、1,894.82万元和1,927.05万元;管理费用分别为2,342.14万元、3,203.06万元和3,978.89万元;财务费用分别为-21.03万元、-9.48万元和-7.72万元。

负债逐年上升2016年公司经营活动产生的现金流量净额低于净利润

2012年至2016年,中广天择负债总额分别为1,752.00万元、4,575.06万元、4,339.75万元、5,775.59万元、7,757.39万元。截至2017年6月30日,中广天择负债总额为8,069.36万元。

报告期各期期末,公司流动负债主要为应付账款、预收款项、应付职工薪酬和其他应付款。报告期内,公司负债结构与公司的生产经营特点一致。

报告期内,中广天择应付账款分别为539.70万元、1,777.75万元、1,709.80万元、1,503.65万元、3,296.16万元,占流动资产的比例分别为30.80%、38.86%、39.40%、26.03%、42.49%。

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