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房企加速向“互联网+”深度转型
2017-08-25 07:16:55 中国经济网
在房产销售领域,链家地产在十年前就开始着手房产大数据的建立。链家集团董事长左晖曾表示,“数据的价值非常大,但形成有价值的数据会比较难。一旦在消费者数据上形成这一能力或获得领先优势,就是很高的门槛。我们更希望借助数据的力量,加速房屋的流通,稳定房地产市场。推动行业更加规范透明,引导用户理性消费。”
长久以来,中国的二手房市场存在不少乱象:信息不对称、虚假房源、部分从业人员良莠不齐,这些问题导致了业主买房需要承担较大风险。近年来,由于大数据的建立、互联网+时代的到来,二手房市场的这些“痛点”,正在逐步得到解决。
链家技术副总裁惠新宸表示,随着大数据的发展,传统房地产经纪行业单纯依靠信息不对称实现获利已经无法持续。惠新宸表示,链家的大数据主要分为“人、房、客”三条线。“数据处理的过程就是在这三个连接点上做工作,让信息做到无差别分享,提高他们的连接效率,促进购房决策,减少交易过程中的不确定性”。据介绍,链家从2008年就已开始建立“楼盘字典”的大数据模式,目前已囊括全国36个城市7500万套房屋的标准信息,在此基础上形成的包括带看、交易在内的行为数据,每天超过30G。
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