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央广《王冠红人馆》财经报告:《战狼2》叫好又叫座,国产电影如何讲好中国故事?
契合观众的英雄情结。我们每个人心中都有一个英雄,也都想成为一代大侠,去拯救世界、消灭坏人、帮助所有人等,可以说,《战狼2》正是成功嫁接好莱坞的个人英雄主义色彩,契合观众心中的英雄情结,是大家的英雄梦释放。
真实、提气。我国军事题材的电影和影视剧一直以来属于弱项,提起来大家心中印象最深刻的影片恐怕要数1963年的《小兵张嘎》、1956年的《上甘岭》了。究其原因,那个时代真的经历过战争,有很好的题材和人物,更具真实性。而现在最常见的是以诸如红蓝军演习之类的模拟场景为题材的影视剧,自然影响力较弱。而《战狼2》展现了真正战争环境下中国军人的风貌和能力。片中也不断出现国产武器装备。坦克追逐、坦克漂移等大场面,出现最多的正是由中国研制的59D型主战坦克。中国研制052D型驱逐舰发射导弹成为终极武器,令国人骄傲的辽宁号航空母舰在片中也有一闪而过的镜头。整部影片颇具真实感,极为提气。
59D型主战坦克
三、思考--中国的电影需要的是一股精气神儿
《战狼2》今夏的强势回归,可谓是叫好又叫座,而基本与其同期上映的《三生三世十里桃花》则褒贬不一。早在影版《三生三世十里桃花》还未开拍之际,2015年微博投票选角已开始造势,特别是在电视剧版之后推出,IP知名度更高、热度更高,又有流量担当刘亦菲、杨洋以及奥斯卡最佳特效导演奖得主安东尼·拉默里纳拉的后期加持,可以说,《三生三世十里桃花》集万千优势于一身。然而,自8月3日正式上映以来,《三生三世十里桃花》的票房一再走低。截至8月9日,其票房为4.86亿,占比跌至7.7%,排片占比跌至19.2%,上座率仅为6.2%,豆瓣评分也只有4.2分,45.6%的人打了一星。这样的结果令人大跌眼镜。现如今,《三生三世十里桃花》能维持电影院的排片,大部分时候靠的是所谓粉丝经济。影片起用了刘亦菲、杨洋等一众当红明星,粉丝自然会去支持偶像们的作品。
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