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央广《王冠红人馆》财经报告:《战狼2》叫好又叫座,国产电影如何讲好中国故事?

2017-08-17 17:29:20   央广网

随着《战狼2》的热映,影片中一组吴京端着茅台酒瓶仰头痛饮的镜头引起大家的关注。8月7日下午,贵州茅台集团迅速把握这次热点和头条机会,董事长袁仁国,党委书记、总经理李保芳,联名致信吴京,对他及电影《战狼2》剧组所表现的爱国主义情怀表达敬意,对吴京为民族品牌、"中国制造"的大力推介表示衷心感谢。

在巧借《战狼2》一波"热度"之后,8月9日,贵州茅台股价创下新高,盘中一度达到最高价每股492.98元,截至收盘,报490.85元,成为茅台股票有史以来的最高价。从这一角度看,茅台无疑是《战狼2》的受益者。

除了茅台外,北京吉普同样给观众留下深刻印象。对于电影中出现的茅台和北京吉普是不是植入广告的问题,吴京此前明确表示:"茅台和北京吉普,都不是植入的广告,我就是想宣传下国货,让世界见识到真正的中国制造"。

《战狼2》男主角喝茅台

  《战狼2》备受追捧有原因

激发民族自豪感。《战狼2》以主人公冷锋的经历,充分展现出一个强大自信、开放包容的中国。特别是到了电影结尾处,一本中国护照出现在屏幕上,护照旁边还有这样一句话:"中华人民共和国公民,当你在海外遭遇危险,不要放弃,请记住,在你身后,有一个强大的祖国。"更是令众多人为之动容,激发起大家强烈的民族自豪感。影片上映后,中国近年来在利比亚撤侨、也门撤侨、尼泊尔大地震撤侨中的图片也再度流传。

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