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央广《王冠红人馆》财经报告:《战狼2》叫好又叫座,国产电影如何讲好中国故事?
二、解析--《战狼2》实力+走心,各方成多赢
稳扎稳打,付出终有所得
《战狼2》能获得如此好的成绩,与导演兼主演的吴京自身的努力分不开。出身武术世家的吴京6岁习武,8岁拿到北京武术队冠军。然而14岁训练意外摔到脊椎,一度导致吴京下肢瘫痪。后来他在娱乐圈发展,也经历过低潮期,客串《杀破狼》只有一句对白。他认真而且坚持,2007年凭借《男儿本色》获得台湾电影金马奖最佳男配角提名。表演稳扎稳打的他,想要做导演,拍中国人自己的纯爷们电影。从处女作《狼牙》到战狼系列,吴京不怕赔钱,抵押房子投资,全然不给自己退路。付出总会有收获,《战狼2》终成为今夏口碑票房"双丰收"的影片。
各方收益盘点
2008年,吴京首次尝试自导自演,拍摄电影《狼牙》并拉来300万美元赞助,最终票房为内地421万,香港231万,巨亏1800多万。这部片子甚至被媒体评为"票房惨败"的电影之一。在拍摄《战狼1》时,吴京东拼西凑1000多万,最终获得票房5.4亿。
而此次《战狼2》票房持续飙升,相较之前几部影片而言,收益自然颇丰。参与这场资本盛宴的共有14家出品方与7家发行方,既包括春秋时代、嘲风影业等"老面孔",也有北京文化、橙子映像等新入局者。目前,媒体保守估计吴京将从《战狼2》获益至少10亿元,而猫眼电影8月4日大胆预测其票房将达45亿。若预测成真,按协议,吴京等制作方将获得14亿元。而发行方分成收益远小于这一数字,可能不足3亿元。
茅台成《战狼2》受益者
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