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银联组团挥师布局二维码 移动支付迎“三国杀”?

2017-06-09 09:59:05   经济参考报

随着越来越多的力量进入移动支付领域,市场之争日渐火爆,从砸钱对掐的“壕战”到以红包大战为代表的“贴身肉搏”,这场没有硝烟的战争日渐胶着,尤其是在二维码支付的大潮下,新一轮的角逐已经向更深层次渗入。群雄角逐中,各大支付机构在跑马圈地的运动战中逐渐建立起自身移动支付体系,且各自拥有一套标准。易观智库最新的数据显示,总体上看,支付宝和腾讯金融二者目前的市场份额达到了93.21%,占据绝对主导地位,由于两家企业在移动终端高频场景的不断大手笔投入,用户端交易规模持续爆发。基于支付宝和微信现有的绝对主导地位,银联以及各家银行后续的推广力度、持续度以及用户习惯的改变与培养等都是有待考量的因素。

事实上,此前,银联和各银行已在去年开始分别推广二维码支付。银联在去年底发布过银联二维码支付标准,用户可以在“银联钱包”App使用付款码功能进行线下支付。工商银行也在去年7月正式推出二维码支付产品,成为国内首家具有二维码支付产品的商业银行;去年11月,交通银行推出“立码付”功能,与中国银联联合开发面向商户和个人的二维码支付产品;今年4月,招商银行App正式发布二维码支付功能,成为首批全面支持银联二维码支付的银行。

“已经有多家银行推出二维码支付产品,但是去年开始各家二维码支付产品推广的步调并不一致,缺乏一种合力。目前来看市场占有率都不高,推广的收效甚微。再比如从用户角度来看,使用过程中支付体验也并不十分便捷。”一家支付机构人士透露,“回头看,早在2014年3月央行暂停线下二维码支付服务后,当年9月支付宝、微信支付就再次布局二维码支付,短短两年多时间,两巨头所精心培育的市场已然形成。现在银联和银行再想来抢回市场,还是很艰巨的。不过,银联二维码的竞争力不容小觑,线下扫码支付市场的确有可能迎来新的变局。”记者 韦夏怡 张莫 北京报道

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