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专注精准化营销 汇牛营销获4000万A轮融资

2017-06-06 12:27:27   新华网

同时汇牛HAX原生广告交易平台创新式地进行”Hero App+微信公众号”的流量布局,并且接入以美柚、七丽网为代表的40+家母婴类Hero APP,400+家微信公众大号,日均流量1.3亿;以她社区、美丽说为代表的60+家时尚潮流类HeroApp,600+家微信公众大号,日均流量1.8亿;以美妆秀、美啦为代表的50+家美容美妆类Hero App,500+家微信公众大号,日均流量1.5亿;以装修管家、美食杰为代表的40+家Hero App,400+家微信公众大号,日均流量1.4亿。

 以技术推动效果 精准才能更高效

“精准才能更高效”,如何为广告主筛选出匹配度最高的人群才是一个技术型营销平台该做的,因此,汇牛利用行业领先的多维定向技术,具体包括:站点定向、网络定向、系统定向、地域定向、时间定向、人群定向、场景定向等,更精准的为广告主靶定潜在用户。

根据产品属性智能拆解30+产品标签,通过大数据将产品标签与用户标签进行智能匹配,实现100%精准曝光,360°无缝隙覆盖,以技术实现最大的投放效果。

同时,汇牛HAX广告平台突破性的将 DSP、DMP、SSP、PMP、AdVision 等产品进行整合,形成从媒体采购到流量交易、从广告投放到投放优化再到数据沉淀的五位一体的全生态数字营销,为广告主一站式提供精准、高效、完整的广告投放平台。

  女性营销精细、精准更要高转化

营销的过程就像是一个漏斗,需要经历推送-曝光-点击-到站-转化-保持“六个阶段,只有抓住每一阶段用户的诉求,才能保证每个阶段的用户顺利进入下一个阶段。

我们通过对汇牛平台3个月的广告投放样本进行数据分析可以看出,汇牛平台的广告点击率可达5%,在3.1日~3.8日女神节期间的平台ROI更是高达1:9,实现了8天1500万流水,1.3亿成交的业绩。

“我们一直致力于以技术带动效果,将投放漏斗不断的垂直化,努力使每一次曝光都得到点击,每一次点击都实现转化”汇牛CEO姜磊说。

汇牛拥有一支由经验丰富的文案大师组成的文案策划团队,可深度挖掘产品亮点,为客户量身定制营销推广计划,不放过每一次打动女人心,实现产品成交的机会。

汇牛目前已经组建全国百余人的团队,创始人兼CEO姜磊创业多年,曾参与创办大可乐手机,是大可乐手机电商渠道的主要规划和开拓者之一。汇牛主创团队全部来自于腾讯、百度、网易等互联网巨头公司,在新媒体整合营销、搜索引擎优化和互联网推广方面具有丰富的实战经验。

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