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同样来自阿里巴巴的天猫生鲜总经理何春雷认为,他的从业经历告诉他,从销售端来看,农业产业化有利于提升产品品质,有利于消费者,也有利于商家提升溢价。“天猫作为一个平台使命之一就是让更优质的产品链接更多的消费者,特别在生鲜食品行业,打造标准化过程中,更多是产业化,让一家一户农民做高标准商品出来非常难,唯有通过龙头企业带动大家,这样才有高品质的商品,消费者愿意为这样商品多付钱,所以天猫平台愿意去支持龙头企业、服务龙头企业。”
科尔沁牛业是天猫生鲜的核心生鲜卖家,科尔沁董事长李和也认为要更好地服务农户,必须与新技术、互联网相结合。“我们同蚂蚁金服、中华财险一起为农户提供金融服务。通过蚂蚁金服、中华财险把农民利益、企业现状、营销模式结合起来,农民富裕,我们有原料可宰、销售也顺畅,这是互联网新的魅力。”
中国人民大学普惠金融研究院院长贝多广强调,新金融需要与传统金融机构的合作共建生态。他认为:“中国三农事业现在面临着一次巨大的机遇,有可能发生质的变化,在这个过程中利用互联网科技的金融服务可以发挥实质性推动作用,但是我们要注意,新的金融要能够跟传统金融融合、要合作。未来我们不是要建立一套新的金融体系,而是要真正让我们现的金融体系成为一个普惠金融体系。”
农村金融不是一个孤岛,与政府、产业、金融、零售等生态建设有着千丝万缕的联系,蚂蚁金服农村金融事业部副总经理陈嘉轶表示:“政府的农村经济工作会议、一号文件一直是农村工作的指引,产业龙头的力量是整个农业现代化的核心推手,以天猫、村淘、易果生鲜等为代表的新零售体系,将决定生鲜、农牧产品的零售端,新金融的信贷、保险是能够串联起整个链路的齿轮,这个大的服务生态是蚂蚁金服在农村金融市场所努力实践的方向。”
(责编:乔雪峰、夏晓伦)
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