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近年来,随着居民消费从生存型实物消费向发展型、享受型服务消费升级,对生活性服务业供给能力、供给质量和供给结构提出更高要求。在这种形势下,有效供给不足、供需不匹配成为生活性服务业发展面临的突出问题和矛盾,不仅表现为多样化、个性化消费的供给能力不足,也表现为低端生活服务供给过剩、中高端服务供给短缺,无法满足居民服务消费需求。迫切要求以供给侧结构性改革为主线,推动生活性服务业供给制度创新、技术创新和业态创新,促进生活性服务供给与需求精准有效对接,满足居民不断增长的服务消费新需求。
如何推动生活性服务转型创新、促进生活服务供需有效对接,既关系人民福祉,也关系全面建成小康社会的目标实现。今年以来,商务部会同有关部门,坚持问题导向,把供给侧作为着力点,把需求侧作为落脚点,研究制订《居民生活服务业发展“十三五”规划》,推动出台《商务部关于推动餐饮业转型发展的指导意见》,深入实施居民生活服务业转型发展行动计划,多措并举推动居民生活服务业品质化、精细化发展,取得了初步成效,呈现三大亮点:
“互联网+生活服务业”融合创新,服务供给新动能逐步形成。在“互联网+”趋势下,云计算、大数据、物联网等信息技术在居民生活服务业中应用和推广,已使居民生活服务业成为服务业变革和创新转型最为活跃的领域。通过推动居民生活服务业线上线下互动,促进其与互联网深度融合,住宿、餐饮、家政等领域中的众包经济、创客经济、分享经济等新型服务模式方兴未艾,民俗客栈、短租公寓、分享私厨、智能厨房等新业态快速发展,极大地满足了居民多样化消费需求。2016年1-11月,全国餐饮收入32447亿元,同比增长10.8%。
社区和农村生活服务业齐发力,服务供给新领域不断扩大。长期以来,城市社区商业和生活服务发展滞后,农村居民生活服务供给不足,是制约居民消费升级的“两大短板”。今年以来,商务部门以问题为导向,鼓励发展社区综合生活服务中心,推广“电子商务平台+社区智能便利店+集成网络终端”社区商业模式,打造一刻钟便民服务圈,极大地满足了社区居民便利消费需求。截至2016年10月底,北京市累计建成社区商业便民服务综合体28家,基本涵盖了餐饮、生鲜便利、家政、修理、洗染、美容美发、代收代缴等7种便民服务业态,同时还具备预约服务、上门配送等拓展服务功能。与此同时,着力补齐农村生活服务业短板,发布《商务部关于促进农村生活服务业发展扩大农村服务消费的指导意见》,通过构建农村生活服务体系,创新生活服务模式,满足农村地区大众化、多元化、优质化服务消费需求。
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