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“老字号要坚持改革和创新,特别是在创新中,怎么以市场为导向来不断满足百姓的消费变化,做到精准发力至关重要。”北京二商集团有限责任公司董事长孙杰认为,要坚持诚信原则,以信为本,从抓源头、建体系、重标准、强管理等方面,构建食品安全的产业体系。
如何把机制搞活,实现投资者、股东的要求?如何满足消费者的需求以及未来需求的变化?中国茶叶股份有限公司董事长王震提出,在传承老字号的过程中要敢于进行体制上、思想上的创新,用全新的激励机制实现产品、渠道、营销和研发的创新。
“有些老字号企业习惯于债权融资,对股权融资重视不够,了解不深,甚至有所排斥。老字号企业要在对待私募基金的观念上有所创新。”中国证券基金业协会秘书长贾红波认为,私募基金参与到老字号企业中,不但可以为老字号企业降低投资成本,提供融资便利,还能为中华老字号对接各种资源,形成利益共同体。
当前,“一带一路”战略的实施为中华老字号企业在振兴中走向世界提供了新的契机。“中国的老字号必须要走向全球,必须要融入全球,要根据企业实际制定全球战略,要改变‘等、靠、要’的思想,善于用互联网思维挖掘老字号的文化内涵,在知名度、忠诚度方面赢回顾客群。”全聚德董事长邢颖说。(本报记者 李 慧)
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