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深圳本土儿童阅读专家力量,也在本次评选过程中起到重要作用。梁二平、严爱慈、秦锦屏、蒋鸿雁、李青松、欧阳志刚、冉凡龙、熊佑平、李迪、陈湘、范静怡、李祖文、袁本阳、朱淑华、赵艺超等15位评委,与外地评委一起展开深入讨论,并进行了认真而审慎地投票。
本届“年度十大童书”评选着眼适合儿童阅读的童书,突出引领作用,而不仅仅是受欢迎的程度。十大童书将结合专家眼光、儿童视角和市场检验的三个标准。具体来说,要符合儿童视角,体现儿童的价值观念;其次,要有专家的专业眼光,评选的是有品质的优秀童书;此外,还要是能接受市场检验的童书,三个标准缺一不可。这也是深圳读书月“年度十大童书”与其他童书评选的不同之处。组委会将依托深圳积累的全民阅读经验和资源,以两岸三地出版界、学术界、评论界、新闻界以及儿童教育专家和民间阅读组织的专业眼光进行科学、专业的评选。
在2017“年度十大童书”正式启动之前,组委会已经开始了紧张而繁重地初评工作。作为活动的主要承办方,经过一个多月夜以继日的工作,中心书城搜集了来自社会各界1200余本的推荐童书,经过整理和筛选,汇成了一本容纳了500余个品种的童书书单——《2017年深圳读书月“十大童书”评选活动基础书目》。按照规则,参评作品均为2016年7月1日至2017年6月30日出版的纸质中文儿童图书,分为儿童文学、知识性读物、图画书三类(不严格限制比例),内容和形式适合3-12岁的少年儿童阅读。这些推荐书目分别来自童书作者界、出版发行界、教育研究界、阅读推广界、图书馆界等五个界别近50位专家的推荐童书;全国70余家少儿出版社、少儿图书机构的推荐童书;开卷公司提供的2016年7月至2017年6月少儿畅销新书榜单和全国超大书城少儿新书的畅销榜单;中心书城主力卖场“我来推荐”专柜搜集的读者选票;“深圳书城亲子阅读中心”微信平台“微社区”搜集的读者选票。2017年8月25、26日,来自北京、上海、南京、西安、成都、深圳,以及台湾、香港等地的专家,在深圳举行了首轮评选,在汇集所有专家投票后,将排名前100位的优秀童书列为2017深圳读书月“年度十大童书”的候选书目。值得一提的是,在初评环节,来自儿童阅读、教育、出版、媒体等领域的专家学者,已经因为“5选1”的比例有了“选择困难症”,甚至就某本书能否进入“100本书单”激烈地“掐架”,辩论与反辩论、捍卫与反捍卫已经开始。这种客观公正、透明的讨论,正是本届“年度十大童书”评选所秉持的重要宗旨。
在2017“年度十大童书”正式启动后,将进入复评“100进30”、终评“30进10”的评选,并在这个过程中开展一系列别开生面的推广活动。例如,在“100进30”的评选阶段,组委会将组织阅读推广人,在中心书城面向大众解读和探讨100本童书;新增“年度十大童书,有我一票”的读者现场自由投票环节,在主力卖场组织童书专柜,号召读者现场投票;并在“亲子阅读中心”的服务号上用语音朗诵的形式来逐个介绍这100本童书;让“年度十大童书”评选通过各种媒介,走到每个家长、每个孩子的身边,使其真正成为一个全民参与的阅读活动,以评促阅。2017深圳读书月“年度十大童书”出炉后,组委会还将举办形式多样的宣传推广活动。榜单将在各大媒体、深圳书城各大连锁店及深圳书城在线平台、官方微博、微信、会员刊物等发布,邀请“年度十大童书”上榜的童书作家来中心书城举办签售会等。
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