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北京等地暂停共享单车新增投放 专家:四五线城市仍有广阔空间

2017-09-08 02:16:43   央广网

天津王庆坨镇美邦车业主要承接小蓝车的业务,此前,为承接40万辆小蓝单车的订单,美邦自行车公司还曾专门追加了一条生产线,在最繁忙的时候差不多20个员工组成一条长约50米的流水线。如今,追加的这条生产线已经暂停生产了。

美邦车业总经理苏昌茂:市场不好,打5月份就停了,现在出口的这方面影响不大,现在做内销影响挺大,内销产量应该减少至少50%。

这段厂家的黄金时代没捱过半年,现如今隆隆的机器轰鸣声已经消失,厂房内不见一位工人,生产的车架部分被装箱部分成排堆放着,上面布满灰尘。甚至工厂反映有共享单车企业 拖欠货款十几万至两百万元不等。

从一夜复活到瞬间萧条,有业内人士表示,除了监管部门的管理有所加强,过剩的产能是整个共享单车领域遭遇瓶颈的重要原因。互联网专家王越表示,尽管大城市按下了“暂停键”但如果从空间上找机会,三四五线城市还有广阔的空间。

王越:看总的用户普及量,或者(市场)占有率。其实中国市场还远远没有饱和。在很多地方,也许他们需要的车辆品种、服务的方式跟大城市有所区别,但很明显在相对经济不发达城市地区这种需求日益呈现出来,在这些市场开拓新的发展空间是非常有效的方向。

除了着眼于国内三四五线城市以外,其实圈地运动早已经开始,而且圈地的范围已经走出了国门。ofo公关总监史少晨此前在接受采访的时候表示,到今年年底ofo将在全球市场投放2000万辆“小黄车”。

史少晨:计划今年底扩展到全球20个国家,200个城市,2000万辆单车。

而ofo也的确是这样做的,上个月27日ofo小黄车宣布进入奥地利首都维也纳,首批陆续投放2000辆,此外还进入了马来西亚、英国等9个国家。可竞争对手摩拜也毫不示弱,陆续宣布进驻泰国、马来西亚,目前已进入全球6个国家超过170个城市。

然而要想顺利出海也绝非易事,移动支付在海外并未成为主流,制度与国内不尽相同都是横在共享单车前面的壁垒。王越表示国外市场虽然大片空白,然而要想顺利出海转化过剩产能,离不开本土化深耕。

王越:不管是欧洲或美国,或在“一带一路”沿线、东南亚、周边国家对这项业务的需求显著。虽然当地原有相关服务提供者及政府监管部门可能会有一定适应期,甚至对国外竞争者进入市场有抵触,但毫无疑问这个需求的便利性、发展大方向势不可挡。所以民众会去解决最终市场是否能开放,盈利空间存不存在的根本性问题。所以,我觉得对内对外都应该把阵地尽快转移起来,因为这些过剩的产能,在国内相对落后的地区、在“一带一路”的沿线也好,其实是先进的产能,是社会发展的新动力。

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