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京东生鲜签约11个大闸蟹产区 承诺买到死蟹100%赔

2017-09-07 16:06:45   中国经济网

其中,女性教师、女白领们最热衷于购买大闸蟹,而且女性用户对于商品评价和促销信息的敏感程度也要明显高于男性消费者。

值得注意的是,消费者在购买大闸蟹时不再固守阳澄湖,而是把目光瞄向了更多大闸蟹产地。数据显示,截至8月底,购买其他湖区的用户数增长了近6倍,盘锦大闸蟹和大纵湖大闸蟹增长最为突出,销售额环比增长均超过350%。

从购买地区来看,北京、广东地区的用户是大闸蟹的忠实粉丝,山东、江苏、河北等地也是购买大闸蟹产品的主力地区,广西则有望成为今年大闸蟹消费的“黑马”省份。

从成立产业联盟到发布权威数据,一方面,京东生鲜通过自身实际行动帮助产业升级销售渠道,推动整个产业的规范化、标准化。另一方面,针对消费痛点推出“死蟹包赔险”,升级配送时效,为消费者彻底免去了网购大闸蟹的各种后顾之忧。

进入9月,各地大闸蟹的线上销售也将迎来一年中最为关键的时刻。“京东将通过和大闸蟹产地的政府、协会、企业加强合作,将特色的大闸蟹汇聚在一起,以丰富的品类、可靠的服务给消费者最好的体验,让全国人民吃好一点。” 王笑松表示。

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