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GS4“解体门”发酵 消费者担忧传祺质量
2017-09-05 15:41:55 中国青年网
其实,从上述的数据中不难看出,GS4作为传祺的主力车型,被曝出的问题最多,然而明星车型成为问题主力车型,难道是卖得越多所以出问题的就越多吗?近几年,广汽传祺一直跻身主力车企的地位,无论是战略部署还是销量数据都越发好看,但是随着车主保有量的增加,车型遭遇集体投诉,质量缺陷频繁曝出,无疑是长鸣的警钟。这为广汽传祺此次的安全问题受到极大质疑提供了“土壤”,当事件一出所有的矛头都指向广汽传祺存在质量问题。
当下厂家在上市时,大力宣传自己的车有多安全,研发和技术有多优秀,但当消费者把车买回家,却没了真正保障。出了问题长久不能解决,使消费者心力交瘁,对品牌就产生抗拒性。诸多投诉也让消费者在进行品牌选择时产生了顾虑。也许随着时间拉长,“解体”的事件会慢慢被公众淡忘,可如果传祺不能积极解决消费者投诉,并解决产品质量隐患的话,今后若再有相似事故,舆论依旧会质疑厂家的质量问题,传祺也难以自证清白。
面对越发理性的消费者,广汽传祺应该积极应对,制定合理、可行的解决方案保障消费者的权益。反之,传祺若一意孤行只把目光继续聚焦在销量上,对消费者的问题视而不见,就如水能载舟亦能覆舟的道理,消费者一旦对品牌产生了抵触,车企受到的损失不是数字能够估量的。这也提醒车企不要等到消费者选择用脚买车时,才追悔莫及。
近年来,自主品牌做大做强,消费者也对此喜闻乐见,积极买单。但是作为国有汽车企业,不仅要站在风口赚钱,而且要不辜负消费者的这份信任。
文/刘晓梦 制图/廖元
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