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《中国有嘻哈》《河神》承包今夏话题讨论热度 爱奇艺暑期档内容表现强劲

2017-09-05 12:00:43   中国经济网

在暑期档众多影视作品中,爱奇艺多元自制内容同样在行业内独树一帜。《鬼吹灯之牧野诡事》主打悬疑探案,自开播以来收获超16亿播放流量,位列暑期档流量排名前列;《盲侠大律师》作为爱奇艺与TVB首次深入合作打造的新奇律政剧,凭借熟悉的港式风格与网剧特质结合,一举成为暑期档高口碑网剧并斩获豆瓣8.0评分,以“小而美”的特点收获行业及用户的众多口碑好评。此外,在网络综艺方面,爱奇艺自制综艺《姐姐好饿2》《了不起的孩子2》分别以明星高食商题材及儿童脱口秀形式,斩获3.5亿、1.8亿流量,精耕细作的垂直内容题材已成为爱奇艺平台网综品牌的代表。

根据骨朵数据统计显示,除自制内容以外,爱奇艺在暑期档全网大剧播放TOP3中分别以30.18%、43.17%、34.28%的流量占比,成为《楚乔传》《我的前半生》《夏至未至》的最高流量输出平台,强势领先全网;王牌综艺代表《中国新歌声》第二季在爱奇艺平台的精准用户运营下成为网播最快破2亿的卫视综艺节目,并以单期最高播放量3.5亿、5期破10亿的优秀播放成绩领跑暑期档热门综艺。

时下,暑期档已临近尾声,爱奇艺凭借自身品牌优势及超强运营实力,在综艺及剧集布局上持续为市场输出优质的头部内容及精众化自制内容,在用户视听体验及内容多元性方面不断提升并丰富。爱奇艺通过持续完善平台内容布局,在提升内容制作标准的同时,助推整个视频产业向品质更高、题材更多样的方向不断发展。


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