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“快男”“嘻哈”点击高话题多 选秀靠啥拉回观众视线
2017-09-03 08:55:52 中国青年网
黄子韬
吴亦凡
《2017快乐男声》剧照
魏巡
这个暑期档点击量、话题量表现出色的综艺少不了选秀——三档在网络播出的选秀节目《快乐男声》《中国有嘻哈》《明日之子》。前晚,《快乐男声》选出的总冠军魏巡也迅速成为热搜榜的红人。但其实细想起来,选秀已经多年没有受到如此多的关注,此前多个选秀节目都是悄无声息地结束征程。今年为什么几档节目能同时掀起热度?属于选秀的欢呼回来了吗?
“新鲜”的集合
让观众欲罢不能
文/莫斯其格
导师、点评、淘汰、互“撕”、煽情、复活……大众印象中,选秀无非就这么几招,加上多年来选秀节目蓬勃发展,能唱、会唱的似乎都已经被发掘了,看着这些“脸熟”的选手穿梭在不同节目之间“回锅”,很多观众明确表示拒绝这份“油腻”。这大概就是选秀节目吸引力逐渐下滑的一个原因。
因此,今年选秀节目的集体爆发,或许缘于观众对“新鲜”的渴望得到满足。
跟传统意义上的选秀不同,今年的几档节目在形式上都有了大幅度的改变,节奏快了,剧情感强了,选手个性也塑造得十分明确。在制作理念上,《中国有嘻哈》和《快乐男声》的团队不约而同认为,“真人秀”的属性高于“选秀”,选秀只是这档真人秀的骨架和故事主线。节目把综艺的制作加入了电视剧的理念,这使得今年选秀节目从策划、录制到剪辑,整个流程的操作方式都与传统选秀有明显不同,“我们希望把它做成一个剧集的感觉”,提供给观众带有剧情连续性的收视体验。
对观众来说,这个收视体验是新鲜的,这些选手大部分是年轻的新面孔,属于他们的年轻化表达是新鲜的,他们在歌曲、在节目中展现出的态度也是新鲜的。众多新鲜元素的集合,正是观众欲罢不能的开始。
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