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随着《战狼2》一路高歌猛进,群片逐鹿的暑期档也落下帷幕。根据猫眼专业版数据显示,截至8月31日,内地电影市场在92天里创造了总票房为163.1亿的成绩,创下历史新高,比去年暑期档124.2亿票房提高了约38.9亿,增幅逾三成(31.3%),观影人次4.74亿,比去年增长26.7%。长达3个月的时间中,共有138部电影登陆影院,累计放映场次2393万场。其中,117部国产片共产出电影票房108亿元,占比达66%,同比上升约15个百分点;21部进口片则收获票房55.1亿票房。在前10名的榜单上,国产电影有5部,票房占比67.4%,同比上升17.5个百分点。国产片终于告别数月的低迷,迎来一个崭新的喷发点。
需要注意的是,所有的成绩都离不开《战狼2》历史性的票房突破,《战狼2》一片在暑期档上映36天,共收获54.9亿,无论是总票房163.亿,还是国产片票房108亿的数字,如果减去了《战狼2》近55亿的数字,都将变得暗淡无光。
从2013年开始,暑期档都维持每年超过30%的增速,是全年最受瞩目的档期之一。目前,我国银幕数量已经达到4.5万块,其中三四线城市的银幕数量更是在不断扩容,这样为整个市场贡献了不少能量,而观众观影水平也日渐提升,更愿意为口碑之作而买单。去年暑期档呈现五年来第一次下滑,今年凭借一部电影“烧烫”了整个影市,对这样一个“一家独大”的成绩该如何看待?后续如何延续观影热情?新京报独家分析影市票房现象及数据,专访多位业内人士、专家、影评人,共同探讨《战狼2》雄霸暑期档背后的市场现象。
票房现象
6、7月持续低迷
据记者统计,今年8月电影总票房为73.5亿(含4.7亿服务费),较去年同期增长逾80%,增幅巨大,这个成绩也刷新中国电影史上单月票房新纪录。而观察今年暑期档6、7、8三个月的走势可以发现,暑期档的开头可谓忧心忡忡,今年6月的票房成绩勉强和去年6月持平,截至6月30日,整个上半年的票房累计达271.7亿,暑期档开头依旧未能改变大盘低迷的情况,票房排在前7位的全是进口片,国产片最高票房的是《李雷和韩梅梅》。到了7月,34部新片加入战局,集中上映、扎堆排片,最初大段时间里并未让全国电影票房迎来一次飞跃,反倒持续换来低迷的市场状况。
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