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第二,为品牌提供以技术为驱动的供应链解决方案。目前,京东的智慧供应链已形成覆盖“商品、价格、计划、库存、协同”五大领域的智慧供应链解决方案,比如,雀巢和京东启动“联合预测与补货”项目后,雀巢的“订单满足率”从60%提高到87%,平台“产品有货率”从73%提高到95%。
第三,加大物流投入布局。京东物流的京准达服务已覆盖246个城市,可实现2小时内的精准预约送达服务,部分城市甚至可以精准到30分钟。同时,京东物流还推出了211限时达、京尊达、夜间配、长约达等个性化服务产品。
第四,深度参与商品前端环节,强化商品运营。京东超市将通过“新品加速计划”、“商品包销/反向定制”、“跨品类合作”、“品质溯源”,深度参与商品运营。
第五,以用户体验为核心,深度运营用户。针对新用户,京东超市将强化站内精准投放和异业合作,加大站外跨品类营销和自动拉新的力度。对于老用户,京东超市将通过智能化推荐和跨品类活动提升复购转化,PLUS会员将享受到更多的专属产品定制和专享活动。京东超市还最新启动了“超市百城行”活动,面向三四线城市用户让利促销。
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