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“家庭厨房”亮相超市社区店
2017-08-28 08:22:04 中国青年网
本报讯 26日,苏果南京文昌巷社区店被改造升级成为第三代社区店。这意味着,苏果社区店转型正式启动。
第三代社区店从社区居民“家庭厨房”的定位出发,强化生鲜、食品的比重,经营面积占门店总面积六成以上。同时,提升生鲜产品的品质,增加包盘净菜的经营。冷冻海鲜、鲜活水产、精品牛羊肉的面积也得以扩充。日配、面点、烘焙、熟食经营得以强化,日配的品项数达1000个,最大程度贴合社区居民购买习惯。
社区店业态既有便利店的便利性,又能满足家庭日常所需,是目前最有竞争力的业态之一。据苏果总经理陈兵介绍,第三代社区店的消费群体主要面向28-65岁年龄层的家庭买手,满足社区居民家庭的及时型和存储型消费。基于商圈内顾客消费行为的分析,顺应消费需求升级的趋势,门店优化品类结构、强化中高端及进口商品引入,降低非食和家电比例,以精选小家电和精选家居用品为主。
(宋晓华)
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