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央视网:网曝众多淘品牌退出京东 天猫搏命狙击京东

2017-09-01 16:05:55   中国经济网

在面对京东品类进击的策略下,天猫要保住的不仅仅是其在中国电商市场第一的地位,更要保住的是其在整个阿里生态中现金牛的地位。因此,服装是天猫必须要守住的阵地,面对京东女性用户的大幅增长,只有一个办法可以抑制京东,就是借用其目前的市场领导地位,切断京东平台的女装长尾货源,降低京东用户的选择空间和流量价值。除此之外,别无他法。

然而,夹在两大电商巨头中间,商家无疑是弱势群体,押宝一个平台不仅在客户流量上会有相当大的损失,而且只能依赖一个平台生存的玩法也让商家失去了话语权。从商家的角度看,平台自然是越多越好,不能吊死在一棵树上,如果搞所谓的"独家合作",形成垄断势必会给商家带来不小的损失。选择什么平台、什么模式,应该是由充分的市场竞争形成,而不是人为设定一个格局。至于哪个平台更好,应该是由商家自己说了算。虽然在全品类上不断取得优势,但京东仍在总市场份额、体量等方面与天猫存在差距。不久前,阿里巴巴市值超4000亿美元,登顶亚洲市值最高峰。随着竞争的激烈,这场棋逢对手的猫狗大战还将持续升级,对于吃瓜群众来说,与双方的精彩博弈相比,胜负似乎也没有那么重要了,但总之不要伤害消费者和商家就是了!

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