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降价牺牲毛利都换不回销量 德生科技以后将何以为继?

2017-08-30 18:00:55   中国经济网

牺牲毛利降价,销量不增反降

2014年-2016年及2017年1-6月,德生科技的主营产品社保卡的销售单价分别为8.57元/张、7.60元/张、7.33元/张、7.2元/张,销售单价在持续降低。但是,报告期内,德生科技的社保卡销售量分别为2559.05万张、2545.84万张、1706.00万张和867.57万张,销量不增反降。

德生科技降低社保卡的平均售价,虽然并没有博得销售量的增长。但是公司毛利率却是真真正正起了反应。2014年-2016年及2017年1-6月,德生科技的综合毛利率分别为47.14%、47.71%、46.19%和44.40%,毛利率跟着主营产品售价在逐年下降。

笔者发现,尽管德生科技的毛利在下滑,2016年度的主营业务综合毛利率水平仍高于同期可比上市公司毛利率11.02个百分点。随着市场竞争的加剧,毛利率继续下降,德生科技的利润将会继续下滑。

表面看是德生科技降低产品售价,牺牲毛利,偷鸡不成蚀把米。其实是社保卡业务增长乏力,竞争加剧,利润被一点点压薄。

值得一提的是,关联方虢晓彬为德生科技提供担保贷款目前还有6笔合计2.8亿元没有完毕。但是财务报表却显示,2014年-2016年及2017年1-6月,德生科技的负债合计分别为2.66亿元、2.15亿元、1.57亿元、1.42亿元。合计负债还没有担保贷款金额多,笔者忍不住要问,担保贷款的钱不是债吗?

德生科技本次冲刺IPO,拟公开发行股数不超过3,334 万股,占发行后总股本的比例不低于25%。募集的资金按轻重缓急顺序依次投资于社会保障卡信息化服务平台技术改造、金融社保卡及服务终端生产线技术改造、信息化服务研发中心技术改造、营销及服务网络技术改造三个项目,项目所需投资总额合计2.27亿元。

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