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需求才是第一资源

2017-08-30 06:31:38   中国青年网

第二是增“高”,即推动传统优势产品再升级。比如,人造丝既是替代天然蚕丝的高附加值产品,也是集团最具优势的产品之一。为进一步深耕市场,尤其是满足高端客户潜在需求,集团开展了“有中生新”集中攻关,先后实现匀质化、细旦化(一种可使产品各项指标更加接近天然蚕丝,并有望完全替代天然产品的高新技术)、大型化和连续化4项升级。“四化”升级后的新人造丝产品质量全球一流,供不应求。

质量优势还带来了价格优势。统计显示,吉林化纤生产的AA级单位产品售价每吨高于二档丝、三档丝2000元至5000元,产品毛利率达16%至18%,是同行业的6倍,科技价值得到充分体现。

第三是做“长”,即上下游产业链一体化延伸。比如,竹纤维是近年来集团倾力打造的又一拳头产品。为此,集团先通过自主创新创立拥有自主知识产权的民族品牌“天竹纤维”,而后打通从竹浆粕到竹纤维再到竹纱线的完整产业链,紧接着组建“天竹联盟”产业合作平台,协同上下游共同创新发展。目前,该平台成员企业已由32家发展到135家,其中包括七匹狼、九牧王、三枪、爱慕、洁丽雅等知名品牌。得益于平台的聚合效应,竹纤维应用领域不断扩大,市场认知度日益提高,目前国内市场份额已达70%。

实践证明,“超前引导需求,再以创新满足需求”的思路的确有效。统计显示,吉林化纤新产品上线、迭代速度远超同行,新产品综合贡献率已提升至32.6%。

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