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2017年科隆游戏展:中国游戏公司展示、交流与洽谈合作的重要平台
展会期间,多家国产游戏公司通过自己最新的产品向世界展示中国企业在虚拟现实、游戏、动漫等领域的制作实力,反响不俗。成都维京互动是国内少数几家在海外发行VR游戏的企业之一,其公司运营经理李钊介绍说:“我们这次来总共带了有两款作品,没有预料到有这么多人来体验。每一天来到我们展台的人数是非常多的,从9点钟观众进场一直到晚上8点,基本上就没有断过。我发现,中国的游戏制作水平其实离国际平均水平已经很近了,可能差距只是说在如何将游戏真正地带入国外市场。这个是目前对于中国公司来说的一个难题。这也是我们来科隆展的一个主要原因。”
而在将海外游戏引进中国市场的同时,推动本土游戏的海外发行正是中国游戏发行商参加科隆国际游戏展的目标。百家合市场总监王曼乔告诉记者:“我们主要是做Xbox在中国的软件内容,所以也是希望通过科隆游戏展这次机会能够让国内的玩家可以玩到更多海外的优秀作品。同时,我们也有很多国内优秀的产品,我们也在帮助它们走向世界。这就是我们来这次参展的主要目的。”
据科隆展览(中国)有限公司主管Gamescom的部门副经理潘容介绍,本次参加科隆国际游戏展的中国展商主要来自上海、北京、成都、深圳、陕西和山东,除了分别由文化部和商务部组织的中国展团之外,还包括一些独立自主品牌企业:“作为展会的主办方,我们今年也非常高兴地能够欢迎来自我们国内的38家企业参加科隆国际游戏展Gamescom,这个比例相较于去年有34%左右的涨幅。相信在不久的将来,我们国内VR和这些虚拟影像的企业会越来越多地参与到科隆国际游戏展当中来。”
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