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央广网北京8月21日消息(记者王楷)2017德国科隆游戏展(简称:Gamescom 2017)将于8月22日至24日在德国科隆国际展览中心举行。被列为开幕首日活动之一的“中国日”活动颇受关注。
科隆游戏展是欧洲专业的综合性互动式游戏软件、信息软件和硬件设备展览,与美国E3游戏展、日本东京电玩展共称为世界三大互动娱乐展会。每年,来自全球众多家国际知名游戏企业云集于此,带来游戏行业最前沿的业内资讯,引领全球游戏行业发展攀升新高度。
今年“中国日”主题名为“中国游戏,世界宝藏”(Chinese games, World's treasure),由上海炫动汇展策划。多家国产游戏公司将展示最新产品。其中,既有知名游戏企业西山居携中国武侠风的动作游戏《纠缠之刃》,也有初创公司维京制作的射击游戏《子弹之殇》。包括焦扬网络、暗星信息、上海雪宝、成都海豚互娱、武汉幻视互动、上海高魔数字等多家企业或工作室,也将向世界展示中国企业在VR、游戏、动漫等领域的制作实力。
今年的科隆展期间,除“中国日”活动,现场还将设有中国展团展台。面对2016年行业总产值已达3000亿、市场容量巨大的中国动漫游戏行业,中国企业将借Gamescom 2017平台积极寻求国际合作伙伴,以期推出兼具文化含量与技术水准的优秀动漫游戏作品。
上海炫动汇展受文化部、上海市文广局委托,在国家对外文化贸易基地(上海)指导下,组织、策划了此次中国展团活动。作为今年新增亮点,七家主机与VR游戏公司的加入无疑将大大丰富中国展台的看点,此次中国展团成果令人期待。
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