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为了孩子更好地成长

2017-08-24 07:21:40   央广网

“现在幼儿园、家长都很重视家园互动。”丁千分析,在移动互联网大背景之下,家长与园所的互动积极性越来越高,沟通的内容也越来越丰富,应用扩展到音频、视频、图片等形式,家园互动的互联网化势不可挡。在智慧树平台上,家长们能够更好地全程参与和陪伴孩子成长。比如,家长通过平台可以及时了解幼儿园老师对孩子的点评、吃饭情况、孩子与老师的互动等成长场景;平时也可以把孩子的作品发到智慧圈与老师或者其他家长共享;在育儿路上遇到的困惑、问题,还可以来智慧树的话题圈子与全国各地的家长进行交流。

平台的整合已经结束

据记者了解,目前幼教家园共育平台市场已经进入快速整合期,此前,全行业有300到400家同类平台公司在竞争,到今天,已经出现“寡头”企业,比如智慧树刚刚与土星教育进行了战略合作,一年前,与智趣互联合并运营。其中,土星位居市场份额前三,智趣互联大概是第四或者第五,这样一来,智慧树云平台已经覆盖全国12万家幼儿园,占中国园所的51%,拥有2600万用户,月活跃用户超过800万,稳居行业第一。除了两三家有上万所幼儿园用户的同类企业,市场上基本听不到其他声音了。最近中国联通也宣布正式引入智慧树幼教云平台,为“中国联通·互动宝宝”产品提供平台优化、技术开发、渠道扩展、售后支持等一系列服务。平台的整合已经结束!

目前,智慧树云平台已经进入了12万所幼儿园,为他们提供软硬件服务。其实,智慧树从一开始就是盈利的,但是早期为了拓展业务,他们把线下所有的收益都给了合作伙伴,希望等待用户活跃到一定规模,拥有黏性后再去做一些对孩子成长真正有价值的智能服务。智慧树这样做一方面是为了前期拿到足够多的资本,有实力打造更优质的资源;另一方面,智慧树的创始人袁胜军有着丰富的创业经验,这也是他总结出来的一个比较成熟的方法,就是用较低的成本迅速进入并占领市场。

对于智慧树走过的道路,丁千总结首先通过免费,让渡利润,聚集了这个行业核心的合作伙伴,加速了市场扩张速度;然后加大整合力度,包括和智慧树有差异化、同质化的机构进行战略合作,进一步巩固智慧树在行业中的地位,当然更重要的是提供有品质保证的服务和产品。

为幼儿提供更有价值的服务

目前,智慧树已经占据了行业市场优势,完成了规模扩张,平台的战斗已经结束,接下来他们的重心将投向价值提供,就是“让孩子更好地成长”。丁千介绍,智慧树将会吸引行业内的大V到智慧树的平台上来、到智慧圈中来,围绕这些大V形成一个个group,进而影响更多家长。除此之外,幼儿类的消费升级的产品领域也大有可为,这将通过“智慧树幼儿成长开放战略”,将智慧树平台积累的资源开放给内容、服务等领域的优秀合作伙伴,并将开放智慧号、智慧圈、硬件以及线下服务能力。未来也会涉及智慧幼儿园、个体化成长、AI大数据等服务。

丁千介绍,智慧号是为品牌厂商、机构或个人提供品牌传播、形象传播以及内容传播渠道的载体;智慧圈是家长用户的兴趣圈,是对当前班级群组圈的扩展。智慧树开放的硬件能力则在打通不同品牌之间的用户数据,为幼儿园、政府部门等提供数据统计及事件预测防范等功能。除此之外,智慧树还有大量线下服务点以及与师范院校合作共建的幼师培训基地作为线下扩展领域。

“未来,智慧树将把孩子、家长、园长、幼师的需求整合起来,和全行业最优秀的内容生产者、服务提供者来合作,还可以同千千万万的创业者来合作,把智慧树的势能对外开放,为幼儿成长提供更有价值的服务。”丁千说道。(文/本报记者 解艳华)

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