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养成偶像魔力何在 女团大战一触即发

2017-08-23 17:56:42   中国经济网

如果将长尾效应的理论置入AKB模式内部,那么TOP成员头部,她们占用公司大部分的资源来贡献公司大部分的内容产出,吸引大部分的外界路人粉的关注,而尾部则是队伍内剩余的大部分成员,她们吸引小部分的个性化粉丝,并努力进入头部,而头部与尾部的分界线,则是一年一度的总选举。

总选举的魔力

作为AKB模式的核心,“总选举”真可以说是一个天才般的创意。

AKB48单曲选拔总选举,是根据人气来决定AKB48下一张单曲录制阵容的公开选举。但随着AKB48的发展,逐渐会对成员接下来一年甚至更长远的发展造成影响。

由于互联网的高度普及和中国地域的广博,在国内,剧场公演和握手会所拉近的“距离感”和“私密感”,很多粉丝其实并不能完全享受到,而“总选举”,则成为了异地粉丝与偶像们进行互动的最佳机会。而且这种异地、异队的竞争感,还会让核心粉丝主动造势,自发宣传。

国内走AKB模式发展的女团有上百家,但真正体现运营实力的“总选举”,有能力举办的,目前只有SNH48和蜜蜂少女队两家。

虽然探路者SNH48已经为后来的国内女团排掉了不少的雷,但是总有一些问题,是新成立的女团所必须要面对的,比如初期认知度的推广和粉丝的培养。对于SNH48,为了引到第一批粉丝和打开团队的知名度,运营直到今天都还在被粉丝诟病,而蜜蜂少女队则用高资本直接在浙江卫视砸了一档同名的综艺节目《蜜蜂少女队》,来打开粉丝圈的缺口,配合上素质出众的首批成员,让剧场公演从第一场便达到爆满。

为了保证运营效果,蜜蜂少女队的第一年坚持低调运营的政策,在成员素质和粉丝运营上下了不少功夫,作为国内极少数拥有跨地区剧场的百人女团,这种匠心精神是值得称赞的,毕竟有SNH48之前只要开麦就车祸的经历在前,偶像素质确实是很重要的一环,不过这种蛰伏,对于部分成员和粉丝的信心也会造成一定的影响。

相较于SNH48偏重颜值和年龄的选拔方式,蜜蜂少女队对于成员选拔的标准最重要的是实力。优秀的唱跳能力是必备的条件,而良好的舞台表现力、表演力等等则是加分项,这样的选拔标准也让蜜蜂少女队成员的平均水平是国内剧场公演型女团中最高的。

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