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融合模式哪家强,地方媒体来PK
2017-08-20 13:31:18 中国青年网
随着中央厨房机制的建立与不断完善,中国媒体深度融合进行得风生水起。与中央主流媒体相比,地方主流媒体在推动传统媒体与新兴媒体融合方面也不甘示弱。
8月19日,在深圳举行的媒体融合发展论坛上,人民日报社推出的《融合平台——中国媒体融合发展报告(2016-2017)》正式亮相。报告内容丰富,其中有一章节关注了10家具有代表性的地方主流媒体。它们根据自己的区域特点与实际情况,整体布局、深入推进,通过体制机制的改革、采编流程的调整、媒体技术的革新,不断形成了具有各自特色的融合经验。
下面就跟着煮酒话媒工作室的媒郎一起去看看,地方媒体融合到底哪家强。这正是:
地方媒体有活力,
各居一隅位不缺。
机遇挑战齐面对,
融合发展争头筹。
上海报业集团
【媒郎点评】
解放文汇和新民,
整合平台有高招。
深耕内容攒流量,
细分市场靠渠道。
2016年,上海报业集团完成构建“三二四”媒体融合发展格局,实现针对不同领域、不同群体的新闻内容深耕,积累流量,抢占并扩大用户群,努力打造高品质、分众化、多样式的平台入口。
所谓“三二四”,即指巩固以三大报(解放日报、文汇报、新民晚报)为标志的传统媒体互联网主阵地;大力发展两大现象级的互联网新媒体(澎湃、界面);以四个特色新媒体(第六声、摩尔金融、唔哩、周到)细分市场。在报业集团的总体布局下,各传统媒体、新媒体围绕做强内容、吸引用户的中心进行不同程度、不同方式的媒体融合发展。
上海广播电视台
【媒郎点评】
“1+3”里看门道,
资源能力不能少。
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