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2017媒体融合发展论坛:高端对话四问深度融合

2017-08-20 13:26:14   中国青年网

营建文化氛围,增强人才归属感

吉林日报报业集团总编辑 陈耀辉

媒体融合必须注重与新媒体发展相匹配的内部文化建设。“动人心者,莫先乎情。”消除层级分明、条块分割的内部工作氛围,着力构建适应新媒体业态的轻松、健康、互动、平等的文化氛围。比如,我们常态化开展各类文体活动,社长、总编辑带头参加,与大家打成一片。在社庆活动中,开展大型交响音乐会、记者徒步登山大赛等一系列活动,让人才更有归属感,报社上下一心、干劲十足的氛围日益浓厚。

移动优先如何办?

明确用户思维和产品思维

人民日报新媒体中心主任 丁 伟

用户和产品,是在移动互联网语境下产生的新词汇。曾经被称作受众的人,变成了用户;曾经被视作载体的媒介,变成了产品。用户思维、产品思维是媒体走向融合必须明确的概念。能否受到关注,能否产生社会效益与经济效益,都取决于媒体能否聚集海量用户,提供的产品和服务能否让用户满意。

一个新媒体产品要受到用户欢迎,就要规避“假大空”,回归一个“真”字:传递信息,要有真材实料;交流情感,要有真情实感;表达观点,要有真知灼见。

新闻+政务+服务

湖北广播电视台副台长 张建红

我们以长江云移动政务新媒体平台为基础,围绕“新闻+政务+服务”的定位,实施“全面移动优先”。

湖北台与湖北省内市、县上百家媒体机构(含地方广电、报社、网站)联合,全省的主流媒体“抱成团,结成片,连成网”。依托长江云移动新闻采编体系和云稿库,组建覆盖全省各级上千名记者的“云上联合报道团队”。通过长江云构建党政部门权威信息发布、老百姓“办事”和“问政”双向互动的移动平台,打通了市政、水务、公积金等民生服务接口。

进行优化内容的供给侧改革

无锡日报集团党组书记、社长 杨 建

我们从独家新闻、议题设置、媒体行动等方面优化内容的供给侧改革。

我们以一引领多,以深度报道、优势评论等掌握话语权的制高点;以一整合多,利用集团内各端口搭建多声部平台,在重大政策出台和公众关注热点上,寻求多元意见的和解与社会裂痕的弥合;以一容纳多,牵头组建“无锡自媒体联盟”,定期发布新媒体排行榜,将不同属性的“媒体小船”纳入传播舰队;以一对抗多,对于错误的甚至敌视的舆论,敢于交锋、亮剑。

本版文字由史晓韵、冯学知、陈支援、左浩坤整理

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