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赴欧旅游热情不断升温 深度游成趋势

2017-08-19 10:01:28   央广网

此外,随着“一带一路”倡议的实施,中国游客对于沿线国家旅游热情不断升温,捷克、匈牙利等国家也加大了在华宣传力度,使得原本小众东欧旅游逐渐入中国游客的视野。

值得关注的是,欧洲健康有序的旅游市场环境也是中国游客前往的原因。从游客评价看,中国游客对于欧洲游整体满意度达94.8%。从网上数十万跟团游客的点评看,平均评分高达4.7分(5分制)。欧洲游在硬件配套、导游服务、行程规划等方面获得游客高度认可与好评。

“中国游客回归的同时,旅行方式也在悄然变化,从走马观花升级至深度游。”携程旅游网有关负责人说,“全程四星酒店、巴黎小环城内入住、卢浮宫入内讲解、意大利古堡庄园酒店体验、全程WIFI、自由活动时间充足”,成为消费者选择出游产品的关键词。携程跟团游数据显示,4、5钻级产品的选择比例最高,达到86%。其中4钻产品成为旅游者的首选,有70%的游客选择。携程新钻级标准对跟团游在酒店、航班、用车、餐饮、购物、自费等六个方面全新升级,将相关的服务与赔付标准提升2-5倍。

尽管跟团游依然是欧洲游的主要方式,有85%的国人选择了跟团方式,选择自由行的中国游客占比仅为15%,但增长速度较快,自由行游客规模同比增长了26%。携程领队李小姐说,随着越来越多的游客期待深度个性化旅游,旅游企业也在不断推出满足市场需求的新产品。以意大利为例,网上最受欢迎的产品是意大利一地(10日),以22%的比例排名第一。其次是法意瑞(10日)、法意瑞+1国(12日)等。

相关专家表示,我国出境旅游进入了“消费升级”的阶段,增加支出选择欧洲游,就是要购买更优质的旅游产品,享受到海外优质生活环境和服务,包括气候、空气、物价、商品、医疗、教育等。戴斌说,出境旅游经过十多年的高速增长,让中国游客日趋成熟,逐渐告别走马观花的旅行模式,更加注重个人体验。无论是住宿、餐饮、购物,还是文化消费,中国游客都更加愿意以一程一站和自由行的方式,深度体验目的地生活方式。(郑彬)

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