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内蒙古草原美景
阿拉腾宝音摄 来自内蒙古自治区成立70周年官网
满洲里套娃景区
来自内蒙古自治区成立70周年官网
响沙湾休闲度假旅游区
新华社记者陈 斌摄
中国正北方,有一个神奇而美丽的地方,它形似一匹腾飞的骏马,亦似一只展翅的雄鹰,它就是内蒙古。内蒙古这片壮美的土地旅游资源丰富多样:从东部大兴安岭到西部贺兰山,从北部辽阔草原到南部丘陵和平原,从呼伦湖到乌梁素海,从樟子松到胡杨林,从辽上京到西夏黑城,从阴山岩画到红山文化……草原、森林、沙漠、冰雪、河湖、温泉、湿地、地质奇观、中俄蒙口岸、历史民俗文化等,内蒙古有着您难以想象的无尽美景……
加速提挡升级
八月的内蒙古,风光旖旎,正是旅游旺季。绿色草原一望无际、浩瀚沙漠壮阔神奇,风景如画,游客宛如行走在壮美画卷中。
记得十年前,记者第一次去内蒙古采访,旅游的内容几乎都是围绕草原风光和民族风情,旅游方式以观光为主,休闲度假方式不足,交通住宿等设施落后,很少有知名度高的旅游景区景点品牌。可是近一两年记者再去内蒙古时,发现这里旅游的变化太大了,响沙湾休闲度假旅游区、克什克腾旅游区、额济纳胡杨林旅游区、阿尔山国际养生度假旅游区、孝庄园文化旅游区、乌海湖休闲度假旅游区、中俄边境旅游区……这些景区旅游资源丰富,旅游产品多样,旅游品牌提升,旅游体验舒适,打破了记者对内蒙古旅游的固有观念。
70年来,内蒙古旅游业走过了不平凡的历程,实现了由单纯外事接待向综合性产业转变,由新的经济增长点向国民经济支柱性产业转变,由旅游资源大区向世界旅游目的地迈进的转变。内蒙古旅游业提挡升级逐步壮大,总收入从2012年的1128亿元,占GDP比重7.1%,达到2016年旅游业总收入2714.7亿元,占GDP比重14.28%。
上世纪70年代,内蒙古旅游业接待国内外游客只是在草原上开设蒙古包和游览草原,表演摔跤、赛马、射箭、文艺演出、骑骆驼等项目;上世纪90年代,内蒙古旅游业规模开始扩大,形成了两条草原风光、民族风情旅游线路。2000年以后,旅游业步入高质量、大纵深、快速发展阶段。近年来,内蒙古以旅游城市和重点旅游区(点)为支点,以壮美自然风光为背景,以历史文化和民族文化为内涵,以航空、铁路、公路交通线路为支撑,串联草原、沙漠、森林、湖泊、冰雪、温泉、地质奇观、文化古迹和边境口岸的若干条精品旅游线路,成为内蒙古旅游的新名片,北疆天路、冰雪天路、跨境旅游线路等品牌效应显著。
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