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影视与网文结合进入“甜蜜期”深度连接创意和粉丝

2017-08-16 14:57:03   中国青年网

“网络文学如何运用深厚的文化资源、通过当代的话语体系讲好中国故事,展现中华文化自信值得深思。让中国传统文化与互联网的商业运营充分融合,培育和扶持一批以中华优秀传统文化和主旋律为创作主题的网文IP和作家才是解决问题的关键,在这方面,国有传统影视机构具有得天独厚的优势,而这也是我们应当面对和担当的责任。”杜忠齐说。

深度连接创意和粉丝

在进入影视文化产业之前,宋海龙已经在IT行业沉淀了10年。在他看来,现在的影视产业与十几年前中国IT行业“只重市场、不重产品”的局面颇为相似。“真正踏踏实实做产品,研究用户需求和产业规律的公司非常少。”

宋海龙认为,对任何行业来说,真正有价值的一个是前端的生产者,一个是后端指引产品创造的用户,对应于影视文化产业,就是创意的生产者如大神级网文作者和内容的消费者——粉丝。“只有粉丝才知道内容生产者创造的价值到底有多大。”

宋海龙认为,当前影视文化产业的主要问题还是内容创意与粉丝之间没有真正地被连接起来。“只有两者真正连接起来,生产端的价值才会进一步放大。一个良性的产业生态应该是用户需求和生产者之间不断形成转化,这就需要整个文创产业在IP开发的过程中要有工匠之心。”

而这也是博易创为的目标。成立于2006年,于2016年3月正式登陆新三板的博易创为,旗下拥有雪凝盛源、大麦中金、雪凝网络、霍尔果斯博易文化四大子公司,涵盖IP内容打造、数字阅读、粉丝运营、版权经济等板块。

致力于把优质IP与粉丝进行深度连接的博易创为,近年来在内容领域持续发力,刚刚过去的7月更是宣布成立“5亿泛娱乐IP孵化基金”和“1亿原创作家培育基金”,围绕望古神话、宗师武侠、原创文学三大领域培育孵化优质内容。从这三大内容战略的部署来看,博易创为的“野心”显然不是普通IP,而是创作一批高质量的中国原创超级IP。

宋海龙表示,由美国漫威影业(Marvel Studios)打造的漫威宇宙吸取了西方世界大量的神话传说与现代科学对未来的幻想,创造出了大量家喻户晓的角色——美国队长、钢铁侠、雷神……而“望古神话”将根植于中国真实历史及古代神话的传说故事,打造一个更具东方底蕴、独属于中国人的恢弘宇宙,成为中国版的漫威。据介绍,由网文大神“流浪的蛤蟆”任首席世界观架构师,汇集月关、马伯庸、天使奥斯卡、跳舞4位知名网文作者共同打造的“望古神话”系列,每年将发布5—8部重磅文学作品。目前,包括《秦墟》《选天录》《白蛇疾闻录》等在内的5部“望古神话”V1.0作品已全部上线。

在武侠方面,博易创为已获得古龙的《楚留香传奇》,梁羽生的《七剑下天山》《白发魔女传》,温瑞安的《神州奇侠》等宗师级武侠IP的授权,将针对经典武侠小说进行全方位的可视化开发;而原创网文方面,博易创为将针对旗下香网及天地中文网有潜力的优质内容进行IP全产业链的孵化。

“希望有一天,我女儿天天盯着的不再是爱莎公主、钢铁侠、超人等外国舶来品,而是我们中国的女娲、大禹、岳飞等超级英雄。我们将从IP内容的源头做起,也许这个过程会很漫长,但我们有决心、信心和毅力将这件事做成。”宋海龙说。

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