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“中国企业正在全世界树立新标杆”

2017-08-14 10:13:04   中国经济网

在德国,长期在上海生活的小伙子托马斯·德克森很有名,他有个中文名叫“阿福”。去年杭州G20峰会前,阿福进行了一次“无现金沪杭一日游”,从出门打车到街边小馆吃饭,都用智能手机付费。今年G20峰会在德国汉堡开,他给德国总理默克尔写了一封公开信,“德国人是时候该向中国人学点什么了——比如,他们正在打造的无现金社会”。

而现在,中国的支付宝,在欧洲有了越来越高的“能见度”。很多商店的收款台都能看到支付宝的标志,目前支付宝在欧洲已经接入了两万多家商户。德国的慕尼黑机场、柏林泰戈尔机场,在蓝联退税柜台,还可以用支付宝实时退税,这也是目前全球范围内唯一手机实时到账的退税方式。

“支付宝为代表的移动支付产业,正在成为整体对外进行技术和模式分享的产业。在走出去上,蚂蚁金服代表了一种新模式——出海造船,即将自己的技术和能力进行开放分享。”蚂蚁金服集团CEO井贤栋如此说。

中国企业走出去,要融入当地的经济、文化、社会环境,如何克服可能出现的“水土不服”?

“高温、多雨的天气都不是问题。”国家电网埃及分公司总经理刘光辉说。在他看来,更难的是协调工作。电网建设用地、入网衔接等,都需要与当地电力部门接触,但因为语言、文化等方面的问题,“沟通成本比较高”。相比起来,一些国外企业在当地已深耕多年,公司的国际化、雇员的属地化,都已相当成熟。

陈强则认为,西方世界的准入标准,是中国企业走出去首先要跨越的门槛。在此之前,相关市场一直是欧美轨道交通巨头的“势力范围”。中国企业要突破这样的市场壁垒,需要遵守乃至超越当地的质量与技术标准,在构建本地化采购、制造和销售网络,开展技术和人才开发合作等方面努力。“中国制造的机车能打入欧洲市场,本身就意味着接受了更严苛的考量,有更过硬的质量。”陈强说。

在德国,中国企业也面临一些成见。今年上半年,中国投资者在欧洲完成了164笔交易,其中在德收购或参股了37家企业,投资额高达97亿欧元,是去年的近20倍。这让一些德国人认为,中国觊觎德国的技术与人才,还可能造成失业。

然而,翻开德国报纸,就能发现不同的声音。德国《商报》专栏作家马克·菲尔写道,中国企业接管的常常是破产或濒临破产的德国企业,不仅给企业本身,也给企业员工带来了有希望的未来。根据德国贝塔斯曼基金会的一项研究,中国投资人往往最能确保德国企业的就业岗位,而不是人们担心的转移技术、大肆裁员。

如今,走出去的企业正成为中国递上的一张名片,让世界认识一个充满信心、充满活力的中国。

奥地利《维也纳日报》前段时间刚推出了一个关于中国共享单车的整版报道。“‘16+1’让中东欧与中国联系更加紧密,奥地利也希望与‘一带一路’对接。”该报副总编辑托马斯·塞菲特告诉我们,中国的发展势头整体看好,欧洲国家应该加强与中国的合作。

而中国企业在埃及修建的电塔,也扭转了当地人认为“中国制造”价廉质低的印象,成为样板工程。“埃及希望学习中国的发展模式”,中国驻埃及大使宋爱国说,“这将是两个古老文明之间的对话。”

“中国企业正在全世界树立新标杆。”对于未来,刘光辉信心满满。这样的标杆,也将把精彩的中国故事,讲述给更多地方、更多人们。

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