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共享不如独爱 有一台二手车很酷
2017-08-09 13:41:08 中国青年网
如果未来只有汽车共享,丰富多彩的汽车文化将离我们而去:鲜艳个性的颜色装饰,没有必要!个性鲜明的品牌和车型,不再需要!炫酷自我的改装,随风而逝!因为车和朋友聚会玩耍,更是不可理喻……可以想见,一个个方盒子,载着人和货物在城市里、在城市之间穿梭……理性高效准确,却又多么乏味无聊——而这并不是杞人忧天,回想当年住宅只能公共租赁不能私有的时代,房屋的形状功能体验是多么的糟糕。
既然人是理性和感性并存的生灵,汽车共享与独享未来将长期共存,当共享汽车极大满足人们便捷出行的需求时,私家车也将最大化满足车主个性感情的需求——因为,只有独享,才能按你的心意改装使用,当汽车成为个性化的生活娱乐伴侣才能产生汽车文化,而二手车性价比高、可个性化定制改装,以欧美市场实践来看,已经成为孕育繁荣汽车文化的市场基础和摇篮。
唯有点燃消费者对汽车文化的热爱,方能持续产生对二手车的需求,在国内二手车电商平台中,优信慧眼独具,不止步于车源多、质量好、价格优、交付便捷等停留在交易买卖层次的营销推广及服务体验建设,而是通过如《变形金刚5》等IP植入来传递这样一个信息:优信不仅卖二手车,而且在致力于培育二手车文化,正如优信集团CMO王鑫日前公开演讲表示,“每一件艺术品都是独一无二、无法复制,世界上唯一可以跟艺术品相比较的非标品,就是二手车,有故事的车都是二手车。优信在做的就是点燃你的生活梦想,通过科技与艺术的结合,将二手车变成一种生活方式。”而优信最新确立的定位是成为全球最大的汽车交易平台,让人拥有好车更简单,帮助用户把车和生活链接在一起,打造享受汽车文化;与此同时,随着汽车文化在国内的普及繁荣,优信也将更快更好的达成它的愿景。
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