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文化惠民,一卡即享

2017-08-08 05:05:25   中国青年网

今年2月,文化部公布了首批国家文化消费试点城市,太原市赫然上榜,成为国家文化消费试点城市,文化部督查组还对“文消卡”的发售情况给予高度认可。其实,在“文消卡”的背后,还有政府部门和相关文化团体的努力。正是有了政府的保驾护航,越来越多优秀的演出才能走进剧场,走到百姓身边,惠及每一位观众。

如果不算一笔账,你或许想不到去年光在太原市上演的惠民演出有多少。2016年,“周二剧场”“长风之夜”两大固定的品牌演出活动,向公众奉上了60余场演出。此外,去年山西省文化厅还在太原市推出了“两节期间文艺演出”“文艺精品展演周”两大项活动,不仅持续时间长,而且演出剧目多,共计48场。

一年百场惠民演出,繁忙时太原市工人文化宫、山西大剧院、太原市青年宫演艺中心等省城的几大演出场所同时运转,上演不同题材的惠民演出,传颂不同的人生赞歌,这绝非一件容易的事情。记得和相关工作人员说到过政府如何补贴的问题,对方说,“相关文化部门会以补贴的方式,给不同的剧团演出费用,有时候还要支付剧场的使用费用,所以算下来政府光在惠民演出的补贴上,一场就要补一到两万之多。这,还是常态,着实是政府在为老百姓做实事、做好事。”

2017年过去了一多半,年初的新春惠民演出和新创优秀剧目展演多达34场,再加上两大品牌惠民演出,到现在各类演出共计达到90多场。此外,还有即将在8月启幕的首届山西艺术节,目前已经确定演出107场,获得文华大奖的精品剧目———天津京剧院的《康熙大帝》、江苏淮剧团的《小镇》、广州市歌舞团的《沙湾往事》;我省的《于成龙》《火花》等一大批精品剧目均将上演,市民在享受惠民票价的同时,还可使用文消卡“折上折”。

3 未来要打开文化市场大格局

“文消卡”的问世,方便了百姓,促进了剧团的良性发展以及市场的培养,但也从另一个层面提出了一个问题,文化市场是否能融合,是否能用一张卡到不同的文化场所消费?是啊,文化消费可不单单是买票看演出,它还有许多其他内容。于是,早在去年首次发行“文消卡”时,它就被赋予了多样化的功能,已经有了文化大消费的格局。

据了解,去年“文消卡”有27家特约商户,包括山西大剧院、青年宫演艺中心、太原影都、太原书城、外文书店、图书大厦、太原理工大学游泳馆、华祥游泳馆等,以满足人民群众的不同文化需求。今年,相关部门将利用文化消费一卡通大数据平台,对相关数据进行分析,为扩大试点工作提供经验借鉴,并将联合更多的特约商户,出台更多更好的文化惠民政策和文化活动,让百姓有更多“获得感”,做到“文化惠民一卡即享”。

本报记者 孙轶琼

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