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涉嫌抄袭包装 金锣被双汇起诉官司开打

2017-08-07 18:31:01   中国经济网

逐渐拉开的差距

不过,《华夏时报》记者查阅双汇今年的一季报发现,其发展状况不是很好,一季度营收下降4.14%,净利润下降18.2%,生猪屠宰头数下降16.61%,鲜冻品与肉制品外销量下降1.84%。双汇表示,季报业绩的下降,主要是受短春节因素扰动,春节前的旺季时长低于去年同期,肉制品和屠宰业务均受到负面影响。但不被市场看好也经常伴随着转机,从历史数据看,每年的一季度营收和净利润都是低点,以后每个季度都会逐步增加。

而金锣集团总裁郭维世在前不久举行的金锣经销商大会上则表示,金锣的熟制品业务实现10%增长,而竞争对手则下滑4%,暗指和双汇之间增速差距。

观研网提供的市场数据显示,在本土与国际品牌共争市场的当今,我国火腿肠市场基本上呈现着本土品牌一花独放的状况,并且产品集中。双汇、金锣、雨润和汇通前4家企业生产的产品占市场份额的80%左右。其中,影响力最大的品牌是双汇,双汇在火腿肠市场上占据了近乎垄断的地位,67%消费者经常购买此品牌。

值得注意的是,即便是目前双方已经占据了国内肉制品市场的很大比例,但是质量安全污点同样应该敲响警钟。其中,2011年3.15特别节目播出了《“健美猪”真相》,对于河南孟州等地部分养猪场饲喂有“瘦肉精”的生猪流入济源双汇食品有限公司进行了报道,双汇产品面临消费者质疑,市场销量下滑,双汇品牌遭受到前所未有的信誉危机。

更为严重的是,金锣在2015年两次因为质量安全问题登上质量黑榜。第一次是因为央视报道疑似未经检验检疫的病猪流入金锣德州工厂,第二次是因为“瘦肉精”问题。

在业内看来,中国的肉类市场足够大,在市场营销和品牌打造等方面,无论双汇还是金锣,要做的事还很多。

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